SAB TV to air 20:20 tourney later this month

MUMBAI: Sony (India), Sky Sports (UK) and SuperSport (South Africa) have been successful in their bid to win the rights to televise the inaugural International 20:20 cricket Club Championship in the UK.

The three-day tournament, to be held at Grace Road, Leicester, from 15 ? 17 September 2005, will see six club sides, containing some of the world?s leading players, battling it out to win the ?25,000 first prize and the title of International 20:20 Club Champions. In India the event will air on Sony's recently acquired humour channel SAB TV.



Sony will carry over 30 hours coverage to the Indian subcontinent and international subscribers. The broadcaster paid a $ six figure sum to secure these rights. SuperSport in South Africa will also carry the tournament, focusing on the participation of Nashua Titans, winners of the Pro20 Series, South Africa?s domestic 20:20 tournament. Sky Sports in the UK will carry a highlights package, adding to its coverage of the English Twenty20 Cup.



Sides from three continents will contest the inaugural International 20:20 Club Championship and these will include each and every champion team from those countries that currently hold 20:20 tournaments. This includes the 2005 Twenty20 Cup champions Somerset Sabres, the reigning Twenty20 Champions from Sri Lanka, the Chilaw Marians, the Pakistani ABN Amro Twenty-20 cup champions Faisalabad Wolves and the 2005 Standard Bank Pro20 Series winners Nashua Titans from South Africa. The hosts, Leicestershire Foxes, were the 2004 Twenty20 Cup champions and the team line-up is completed by the PCA Masters XI who will take the field with a number of current and past test and one-day international players from around the world.

Teams will be drawn into groups of three and will play two group matches on the Thursday and Friday of the tournament. The top two teams from each group will qualify for the finals day on Saturday which will consist of two semi-finals and a final.

The event is the brainchild of Investors in Cricket (IIC). The company's director of strategy for investors in cricket Alex Balfour said, ?There is a huge appetite for cricket on the Indian subcontinent and this is reflected in the partnership deal that has been negotiated with Sony. We had a number of very competitive tenders from Indian broadcasters but are certain that by choosing to partner with Sony, we will gain substantial exposure in India and internationally. This is mirrored by the interest shown by our other broadcast partners in the UK and South Africa.?

Latest Reads
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories