DTH

Dish TV to unveil new promo scheme

MUMBAI: Now you can actually get a DTH service and also get paid to flaunt it. Dish TV is all set to unveil a promotional scheme on these lines with an eye on significantly increasing the pace of ramp up of its subscriber base.



With the festive season around the corner, Dish TV, 20 per cent owned by Zee Telefilms, will offer new customers its services for Rs 3,990 and a gift voucher worth Rs 4,000 as an additional sweetener.

This new scheme, which becomes effective from 3 October, follows the marketing initiative launched a few months ago called 'har chaat per dish' (a dish on every rooftop) wherein Dish TV had dropped its service charges by 50 per cent to Rs 3,990 inclusive of one year subscription.

The company's new offering will run for 45 days till 15 November, Sunil Khanna, CEO of New Era Entertainment Network Limited (NEENL), which manages Dish TV, said.

Under this scheme, new customers can redeem the gift vouchers at 46 select holiday destinations in India or choose amongst four foreign destinations that include Singapore and Bangkok.

Under the scheme, a two-night and three-day stay at any hotel with which Dish TV has a tie-up is what is on offer.

Khanna said the company will conduct lucky draws for Diwali in early November for the first prize (an Elantra car), second prize (10 Santro cars), third prize (100 Honda motorbikes) and the fourth prize (500 Samsung mobile phones).

Khanna adds, "We are looking at targeting 300,000 subscribers during this period." At present, Dish TV has a subscriber base of 450,000 and aims to touch the one million mark by the end of this financial year ending 31 March 2006.

Additionally, Dish TV is planning to unveil value added services like movies on demand and personal video recorder (PVR) between October and November. The movie on demand service will come at a price of Rs 40 per film.

The PVR hardware, which would cost Rs 16,000, will enable time-shifted viewing through a separate set-top box enabling subscribers to watch what they want, when they want.

Dish TV will be marketing the scheme employing various media like press, television and outdoor.

Apart from Dish TV, the other DTH service in the country, which is subscription free and run by pubcaster Doordarshan, is branded DD Direct Plus.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/10/dish.jpg?itok=e7xMenDc
Dish TV, Videocon d2h merger impacted global TV subscriber numbers

The merger of India’s two direct-to-home (DTH) players, Dish TV and Videocon d2h partly played a role in the loss of over five million subscribers or 1.14 per cent in the first quarter of 2018, as per the global report of TV subscribers released by Multiscreen Index.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/10/DISH_TV.jpg?itok=uHPhBkHX
Dish TV reports profits in first full quarter post merger with Videocon d2h

Indian direct to home (DTH) behemoth Dish TV India Limited (Dish TV) reported profit after tax (PAT) of Rs 22.5 crore for the quarter ended 30 June 2018 (Q1 2019, quarter under review). Dish TV and Videocon d2h were merged on 22 March 2018 and hence Q1 2019 was the first full reporting quarter for...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/29/dish.jpg?itok=UlD1KhLH
Dish TV targets double customer base in Tamil Nadu

The leading direct-to-home (DTH) brand Dish TV wants to strengthen its customer base in Tamil Nadu, the biggest market for the company.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/26/dish.jpg?itok=sUoL923M
Dish TV India concludes Grand Finale of M&E and Broadcasting industry’s first ever Hackathon

Dish TV India Limited, world’s largest single-country DTH Company, held the 30-hour Grand Finale of India’s first and largest M&E and Broadcasting industry hackathon ‘Dish-a-thon’ on June 23-24 2018 at CoWrks, Gurugram.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/ThinkAnalytics.jpg?itok=wKq371Hl
Tata Sky inks deal with ThinkAnalytics for personalised content recommendations

MUMBAI: Leading DTH brand Tata Sky has selected content recommendation Engine ThinkAnalytics to power its personalised content recommendations across connected devices. The yet-to-be-launched service will be available on Tata Sky’s applications across mobile and PC platforms to begin with.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/dishtv.jpg?itok=YKKaSnum
Dish TV India Limited achieves ISO 27001 certification

Dish TV India Limited, world’s largest single country DTH Company, has achieved the ISO 27001 Certification, the international standard that sets out and describes requirements and best practices for an Information Security Management System (ISMS). Dish TV India has received ISO 27001...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/hd.jpg?itok=qi0Ym1n2
Rakesh Jhunjhunwala picks up Dish TV shares worth Rs 93 crore

Indian billionaire investor Rakesh Jhunjhunwala-owned Rare Enterprises on Wednesday picked up 1.30 crore shares in the direct to home service provider Dish TV. Following the move, the Dish TV India's share price rallied as much as 3.5 per cent on Thursday morning.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/11/dishtv.jpg?itok=mU4kfEab
Impending tariff order implementation pushes Dish TV to sign short-term contracts

MUMBAI: Keeping in mind the recent Madras High Court judgement in regard to tariff order and interconnect regulation, India’s largest direct to home (DTH) brand Dish TV India is now focussin on short-term deals. As the recent judgement brought tariff-order closer to the reality, the DTH brand’s...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/07/reliance.jpg?itok=8asdkphQ
Reliance BIG TV joins hands with 50,000 Indian Post Offices for HD DTH set top boxes

MUMBAI: DTH player, Reliance Big TV, after announcing zero cost entertainment to 130 crores Indians, has partnered with 50,000 Indian Post Offices across Rajasthan, Punjab, Uttarakhand, Andhra Pradesh, Karnataka, Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland and Sikkim for...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories