Radio Mirchi gets Preity Zinta as RJ to present the 'Salaam Namaste' music

MUMBAI: 98.3 FM Radio Mirchi will have a new voice to woo its listeners from 5 September to 9 September. The Salaam Namaste heroine Preity Zinta will present the film's music, which is exclusively available on Radio Mirchi.

The leading star of Salaam Namaste's will be a part of the Radio Mirchi team across all the six stations of the radio channel in Ahmedabad, Delhi, Indore, Kolkata, Mumbai and Pune, informs a media release.

Preitys character in the film is that of an RJ on an Australian radio station (called Salaam Namaste). Taking reel life into real life, Preity is set to bring her film role to Radio Mirchi by co-hosting the breakfast shows across the six stations.

The high point of Preitys show will be a Salaam Namaste contest exclusively in Mumbai, to win a special trip to Melbourne, Australia. The self proclaimed Salaam Namaste couples can call up Radio Mirchi in Mumbai for details.

Radio Mirchi vice-president marketing and international operations Kaushik Ghosh said that this was perhaps the first time any film had used radio so extensively for promotion across major cities.

He added that such tie-ups were another way of providing engaging content for Radio Mirchi listeners. Film makers choose to come on Radio Mirchi to promote their films because we invest in promoting the film heavily; in addition, we have a pan Indian coverage that no other private radio station can offer. Most radio stations play the same music and this is a big content differentiator for us and our listeners. he added.

Latest Reads
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories