Warner, Universal hatch home video deal for China, Russia

MUMBAI: Warner Home Video (WHV) and Universal Pictures International (UPI) have agreed to distribute each other’s titles in China and in Russia respectively.



The reciprocal agreement looks to capitalise on both companies’ distribution expertise and is intended to provide a legitimate alternative to pirated product in both markets. CAV Warner Home Entertainment, a joint entertainment distribution venture between Warner Home Video and China Audio Video, will use its continuing relationships with retailers throughout China to distribute Universal home entertainment titles, whilst UPI will distribute WHV titles in Russia through its existing operating company based in Moscow.

The collaboration allows both studios to strengthen and build distribution processes in these new markets and offer consumers in both countries affordable, high quality product as an alternative to inferior illegitimate goods. In the next several months, UPI will release 20 new WHV titles in Russia and will continue to exploit hundreds of WHV catalogue titles already available in Russian.



WHV president Jim Cardwell says, "China and Russia are two expanding economies and we hope by offering consumers high quality, affordable product we can take a bite out of piracy. We are honoured to work with Universal and to help expand legitimate home entertainment markets that will benefit Hollywood, local retailers and movie fans”.

In November, CAV Warner will initially release about 15 Universal films and will continue to release between 20 to 30 new films every few months for the next two to three years. Currently, more than 200 WHV titles are already on shelves at over 1500 retail locations throughout China.

Retail partners in both countries will soon offer their customers Universal titles like Ray, The Interpreter and The 40 Year Old Virgin as well as WHV titles including blockbuster new releases such as Batman Begins, Charlie and the Chocolate Factory and Harry Potter and the Goblet of Fire.

Latest Reads
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories