Star One gets real with 'Nach Baliye'

MUMBAI: After tapping the comedy genre successfully with shows such as The Great Indian Comedy Show and The Great Indian Laughter Challenge, Star One has now unveiled a big ticket reality talent hunt property Nach Baliye. 

The celebrity dance talent hunt show, made on a budget of Rs 200 million approximately, will launch on 11 October.


'Nach Baliye' will be the first reality show in India to feature married celeb couples competing against each other

Nach Baliye will see 10 real-life television celebrity couples fighting it out in the dance floor to win the favour of the audiences as well as expert judges. The winning couple will walk away with the 'Nach Baliye Champions' trophy.

The half-hour show placed in the 9 pm slot will run Tuesday through to Thursday. The episodes on Tuesdays and Wednesdays will capture the reality aspects of the competition while the Thursday episodes will showcase the actual performances by the celebrity couples.

"When we launched Star One ten months back, we had set two internal objectives. One was to present differentiated programming while the other was to reach the number two position in the Hindi general entertainment space within 12 months. As you know, we have fulfilled our first objective and are clearly on track to achieve the second objective, says Star India COO Sameer Nair, adding that Nach Baliye is part of the channel's continuing efforts to introduce variety programming.


Speaking on the conceptualisation of the show format, Nair said it was an original concept from the channel. "While doing our homework, we had gone through various Western dance shows which are of reality formats. But nothing fit our requirements and conditions. During the brain storming, this idea of bringing real life celebrity couples together as contestants evolved. That is how Nach Bali happened," he says.

The channel hopes to explore the reality genre to its utmost by covering the real lives of the celeb couples. The Tuesday and Wednesday episodes will provide an insight into the lives of the couples - how they live, who are their families and friends, how they adapt to normalcy and how, they also go through all the trials, tribulations of any other married couple when faced with a challenge, states an official release.

By selecting stars who are supposedly "poor dancers", the channel looks to make the show more exciting by telecasting the training sessions as well.

Star One's decision to attempt the dance talent hunt genre coincides with the good success some of the international networks enjoy with this genre. The ABC show Dancing With The Stars, an adaptation of the successful BBC One show Strictly Come Dancing, has made dance-learning a craze in the US, according to an report. The show has non-dancing celebs partnering with professional dancers and having a 'dance-off'. Additionally, Fox unveiled its American Idol spin-off So You Think You Can Dance, the search for talented dancers, this summer.

Channel to spend big on promotions:

According to a Star One executive, the channel will be spending about 40 per cent of its marketing budget on Nach Baliye. The promotional activities unfold with a promo series on KBC 2 on 2 September. Then the phase-to-phase campaign will begin with a series of teaser promos.

According to the executive, the promos initially will try to create awareness about the "marital status of the celebrities participating", since the common man may not be aware of that connection. The channel will launch the final leg of the campaign in the last week of September.

Latest Reads
Untapped TV audience of 100 mn for international channels

The International Television Research Group (inTV) and GlobalWebIndex compared internet users aged 16-64 who watch any of the international TV channels such as BBC News, Bloomberg Television, CNBC, CNN, Euronews, Eurosport, France 24, National Geographic Channel, Sky News and TV5Monde channels at...

Television TV Channels Viewership
Zeel channels continue to rule Hindi channels; Colors, Star Maa return to across genres list

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GECs Zee Anmol and flagship Zee TV were once again ranked second and third in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 37 of 2018 (Saturday, 8 September 2018...

Television TV Channels Viewership
Kannada, Marathi, Tamil, Telugu market witness no change in BARC week 37

Colors Bangla and Jalsha Movies swapped their third and fourth positions in the Bengali space in the BARC data’s week 37. Big Ganga and Bhojpuri Cinema exchanged their first and second positions in the Bhojpuri segment. In the Kannada, Marathi, Tamil and Telugu market, no changes were observed....

Television TV Channels Viewership
Republic TV leads English news in BARC week 37

NDTV 24x7 stood at fifth position in the English news genre according to All India BARC data week 37. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in Hindi news genre (U+R). Moreover, Aaj Tak and ABP News also continued to dominate in Hindi news...

Television TV Channels Viewership
ALTBalaji appoints Divya Dixit as Senior Vice President, Head of Marketing

Balaji Telefilms has recently been integrating great leadership talent from across the board to spearhead the business and become a powerhouse. Further fortifying its leadership at ALTBalaji - India’s largest platform for original and exclusive digital content, the company announced the appointment...

Television TV Channels GECs
DSport to broadcast Laver Cup from 21-23 September

DSport will bring live action from the second edition of Laver Cup, a men's tennis tournament between teams from Europe and the rest of the world to be held in Chicago from 21-23 September 2018.

Television TV Channels Sports
India’s top media companies announce formation of Digital News Publishers Association

Amidst a plethora of industry bodies and sectoral alliances in the Rs. 1.5 trillion Indian media and entertainment sector, another such organization today took birth. It has been christened the Digital News Publishers Association (DNPA). 

Television TV Channels News Broadcasting
Raj Nayak, Janak Sarda to be felicitated by International Advertising Association

At the annual International Advertising Association (IAA) Inspire awards to be held at Bucharest on 2 October 2018 with advertising and marketing leaders from all over the world in attendance, Viacom18 COO Raj Nayak and past president IAA India Chapter will be felicitated with the prestigious "...

Television TV Channels People
Sports most benefited genre in Chrome DM week 37

With a growth of 2.82 per cent as compared to last week (36), the sports genre marked the highest opportunity to see (OTS) among all categories in week 37 of Chrome Data Analytics & Media.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories