Technology

Samsung unveils new devices, prototypes at global road show

MUMBAI: Electronics firm Samsung Electronics a few nights ago in New York hosted an elaborate display of some of its new products and technologies. Some were shown for the first time in the US.

The company also outlined its key strategies for continued growth and innovation.

 

 

Samsung Electronics vice chairman and CEO Jong-Yong Yun said, "Samsung has built its success on excellence in design and innovative technology. But in the years ahead, successful technology companies must respond to the growing power of consumers' choice.

"Samsung will not only respond to this shift of power; it will take the lead in this area by providing what we call ‘unlimited choice', creating exciting products that combine functionality and styling in almost any combination to suit a customer's lifestyle.”

 

 

Attendees at the Global Road Show experienced in sound, video, and live demonstrations, a wide range of new products and devices including:

• A 40-inch OLED television, the largest working prototype of this new screen technology.

• The world's largest commercialized DLP (digital light projector) TV, measuring 71 inches.

• A Blu-ray disc recorder with a built-in HD digital terrestrial tuner.

• A host of new mobile phones, portable media players and color laser printers.

Yun cited the company's commitment to R&D as a major reason for its success. “We have emerged as a company with a reputation for excellence, but we are still on the rise. We will further extend our commitment to our 17 global R&D centers worldwide. In 2004, we were the sixth largest recipient of US patents, with over 1,600 patents.”

In 2005, Samsung's R&D spending is projected to increase to $5.2 billion, which is over nine per cent of the year's total expected revenue.

Samsung chief marketing officer Gregory Lee, says, “Samsung was recently ranked as one of the top 20 brands in the world in an independent study. Our aspirations are higher, though. We seek to create passion for our brand and our products, and build a relationship with our customers that is unsurpassed.”

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