(28 September 2005 2:00 pm)

MUMBAI: ESPN Star Sports (ESS) has concluded agreements with three new affiliates in Cambodia, further expanding its distribution coverage and list of partners across Indo-China.

The deals bring the total number of affiliates in Cambodia to five for ESS. This includes previous distribution deals with Cambodia Cable TV and Phnom Penh Municipal Cable TV.

ESS senior VP affiliate sales and syndication, Adam Zecha said, " We are pleased to conclude our agreements with the three affiliates - STAR Cable TV, Sunday Cable TV and Banteay Mean Chey Cable TV. It reinforces our commitment of continued growth in Indo-China, particularly in Cambodia. We have invested a great deal to enhance our world-class sporting line-up and we are delighted that sports fans in these areas will now be able to experience the best in sports television."

ESS states that its distribution reaches out to 134 million households for ESPN and over 59 million households for Star Sports.