Television

CNBC TV18 and Awaaz to launch 'Kaun Rahega Crorepati'

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MUMBAI: The Star Plus' Kaun Banega Crorepati (KBC) fever seems to be have transferred to the business news channels. In a unique proposition, CNBC TV18 and Awaaz will introduce Kaun Rahega Crorepati in the month of October.

Kaun Rahega Crorepati, a weekly show, will feature the winners of KBC2 along with their family. On this show, the winner will spell out his plan on where he would invest his money.

Why such a show? It is a platform wherein the viewers will be provided options on financial investments, says TV18 head marketing Ajay Chacko.

In the course of the audience based show, TV18 consumer and personal finance Vivek Law will interact with the experts from the financial sector to provide wide range of information to help the winners and interested investors with their investments.

In a statement issued, most winner’s interviewed by CNBC TV18 and Awaaz said that they would like to spend most of the money on a variety of luxuries and perhaps invest in real estate. The underlying fact is that most of middle class India, fail to understand the manner money can be handled.

The programme attempts to spread the message of informed investing by featuring winners of Kaun Banega Crorepati, a show that has captured the imagination of middle class India.

Chacko adds, "Kaun Rahega Crorepati is an attempt from TV18 to make people appreciate and understand the importance of financial planning in meeting ones goals in life. It is also an attempt to help people who have acquired a wealth through a stroke of luck to spend/ invest their money responsibly."

In many ways, it is also a tribute to the success of KBC – today much of India spends prime time thinking about money. So while we at CNBC TV18 and Awaaz have been trying to make people think about money all these years, Star has been kind and we are grateful to them for that, states the official release.

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