Television

Adhikaris see early breakeven for Marathi channel, unique space in news

MUMBAI: Markand Adhikari is all set to launch two channels in October. His initial investment: Rs 250 million. "It will be a 50:50 debt equity ratio. We will later scale it up to Rs 500 million in one year's time," he says.

 

 

Mi Marathi, the Marathi entertainment channel, will have three hours of original programming in prime time between 8-11 pm and will also run news content. Adhikari has a bank of 3,000 hours of programming which ran on Doordarshan's Marathi channel with popular hits like Damini. This gives him the confidence of breaking even within three to six months of launch.

"For us, the running cost is the bare minimum. We can amortise costs as we will be sharing the common infrastructure which we are creating for the current affairs and news channel. Besides, our brand is already popular among Marathi viewers who have seen our shows on DD Marathi," he says.

 

 

The Marathi channels, he estimates, make a business of Rs 750 million a year. "We see a 20 per cent growth, largely fuelled by local advertising," he says.

Mi Marathi will have to contend against three strong regional channnels - Zee Marathi, ETV Marathi and DD's Sahyadiri. But Adhikari believes there is still space for a fourth player, considering the per capita income in the state and the size of the market.

But what about Janmat, which is entering the crowded news channel genre? Adhikari believes the unique positioning of this channel will contribute to its success. "I am not competing against the heavyweights like Aaj Tak, NDTV, Star News and Zee News. I am creating my own space," he says.

Like what he carved out so perfectly for Sab TV, positioning it as a comedy channel. Janmat will be the first interactive and current affairs channel in the country with 70 per cent of prime time shows having a large audience participation component. It will have bands targeted at all the demographics - youth, male, women, and kids, with anchors ranging from stalwarts like Vir Sanghvi to Karan Thapar and Harish Gupta. "We will have glossy sets. The channel will be like a daily magazine on the electronic medium. We have already created three large state-of-the-art studios in the heart of Delhi and two in Mumbai," Adhikari says.

How does Adhikari foresee growth for listed company Sri Adhikari Brothers Television Network Ltd? "It can only grow from now on. In the last quarter ended 30 June 2005, the net profit stood at Rs 10.82 million. We expect to produce more content for channels. We will exceed Rs 150 million worth of content supply to SET India this fiscal," he says. Early this year, Sony Entertainment Television acquired the SAB TV brand, along with 1,305 hours of programming, for Rs 570 million. The deal also assured Sri Adhikari Brothers of content supply worth Rs 750 to SET India over a five-year period.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/itw.jpg?itok=hmqKyLcJ
ITW Consulting bags in-stadia ad rights for Ind & Aus tours of SA 2018

ITW Consulting, India-based sports management company, has acquired in-stadia advertising rights for the Indian and Australian Tours of South Africa for 2017/2018. ITW Consulting rights will market and sell these in-stadia advertising rights to non-South African companies and entities.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/kids_0.jpg?itok=b5ZsY1mu
Nickelodeon kid's choice awards 2017

Nickelodeon Kid's Choice Awards (KCA) 2017, presented by Dabur Red Paste, powered by Jolly Rancher in association with Yellow Diamond and Funskool and Apis Honey took place on 15 December 2017.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/focus_0.jpg?itok=pOn0X1ZX
Focus Group to launch Kannada news channel

Focus Group is now focusing on south India with its upcoming news channel Focus TV Kannada News.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/STAR.jpg?itok=US-ROVhF
Panchal helps Star Bharat top Hindi GECs across genres

Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017:...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/%26privehd.jpg?itok=iF9fuA6W
&Privé HD celebrates the birthday of the Steven Spielberg

&Privé HD, the English movie channel, presents Club Privé: Spielberg Edition – a curation of five of Spielberg’s best movies exploring different sides of human emotions. The special will air from 18 to 22 December at 11 pm only on &Privé HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/17/greengold.jpg?itok=nKMJWQ6p
Green Gold’s golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/16/Gujarat_elections.jpg?itok=_UNo5uA8
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories