Television

'Desperate Housewives,' 'Lost' now on mobile

MUMBAI: Lost in the UK and Desperate in Italy. Within a few days of each other, Buena Vista International Television (BVITV) and Walt Disney Internet Group (WDIG) have inked deals with UK's largest video mobile network '3' and Vodafone Italia for mobile offerings.

In the UK, a mobile audience of over 3.2 million will be able to watch show recaps and previews of the action from Lost, Channel 4’s top-rated series. The Lost deal was The Walt Disney Company’s first mobile video content agreement in Europe and was announced last Friday.

 
 
 

The deal with Vodafone Italia, which was announced yesterday was for mobile offerings from Desperate Housewives.

The deal with Vodafone Italia will bring previews, recaps, cast interviews, wallpapers and a ring-tone based on the show’s soundtrack to Vodafone live! subscribers. The show has been airing on Rai Due as Desperate Housewives—I Segreti di Wisteria Lane.

In India, Desperate Housewives airs on Star World and Lost airs on Star Movies.

 
 
 

"Desperate Housewives has already been a phenomenal success on TV screens in Italy and across the world, and we are delighted to be bringing the series’ video content to mobile for the first time. We feel the series has great potential on mobile, and will be working closely with potential international partners to realize this," said BVITV EMEA executive vice president and managing director Tom Toumazis.

Desperate Housewives - I Segreti DI Wisteria Lane, the Golden Globe and Emmy-winning hit TV series that has enthralled audiences worldwide arrives on Vodafone live! across Italy.

Available simultaneously with the TV show’s broadcast on Rai Due, Vodafone users will be able to enjoy previews, recaps, cast interviews, wallpapers and the unique soundtrack of their favorite series directly on their mobile.

Following a licensing agreement between Vodafone Italia, Buena Vista International Television and Walt Disney Internet Group, Desperate Housewives fans can stay ahead and tune into exclusive previews up to a week before the episode is aired via the Vodafone live! portal.

The agreement will also allow fans to catch up on any episodes the miss, as Vodafone live! users will be able to enjoy weekly recaps of the most significant moments from episodes previously aired on Rai Due.

In addition, interviews with the Desperate Housewives cast talking about their experiences on the series will be available on Vodafone live! in the next few weeks.

"Consumer interest in mobile content is growing at a tremendous pace, and especially more advanced content, they are seeing mobile is really a new entertainment platform. We’re pleased to be offering video and think Desperate Housewives video will be widely received," said Walt Disney Internet Group, Europe vice president and managing director Attila Gazdag.

The Vodafone live! portal will offer downloadable wallpapers of the Desperate Housewives cast including Marcia Cross, Teri Hatcher, Felicity Huffman, Eva Longoria, Nicollette Sheridan and Brenda Strong.

Finally, for fans that would like to personalise their mobile phone, the official Desperate Housewives ringtone, featuring the series soundtrack will also be available to download.

On the other hand, the Lost deal with '3’ includes two-three minute recaps of every episode, available for the length of the series, so fans can catch up on the plot at any stage, plus behind the scenes interview and previews of the next episode. Each clip will cost 50 pence.

Lost is the latest prime time series to be made available on 3, following Big Brother, Celebrity Big Brother, I’m a Celebrity and X factor.

3 marketing director Graeme Oxby said, "It’s compulsive, addictive television that gets people talking – it’s exactly the sort of TV our customers will watch. Every one of our 3.2 million customers has a TV in their pocket. This new service means our customers will never be behind the plot and can keep on top of the action, wherever they are."

Toumazis, on the other hand said, "Lost is BVITV’s fastest-ever selling, most successful TV series, having been licensed by us to 183 territories worldwide on TV – now being licensed for the first time on to mobile. We are sure that its ever-growing UK fanbase will ensure its success on mobile - the addictive, action-packed nature of the show lends itself particularly well to this format, as fans need to watch carefully to unravel the many mysteries within the show."

"Mobile is rapidly emerging as a new entertainment platform and already has tremendous reach. Our strong brands have translated extremely well to this new platform and we’re pleased to be offering video, especially of such a great show, to broaden our mobile offerings," added Gazdag.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/star-world.jpg?itok=zwedwX5P
Star World lines up Hollywood A-listers' shows starting 25 Sept

Meryl Streep and Al Pacino, around 10 years ago, debuted on television with ‘Angels in America’ and the media went into a frenzy - ‘Is it the Oscars or the Emmys’, tabloids flashed as they walked the Emmys red carpet! Little did we know that a new-age trend was being set!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Ajay%20singh.jpg?itok=kAtpJZZK
SpiceJet's Ajay Singh may take control of NDTV, latter denies (updated)

MUMBAI: NDTV may change hands as its founders -- Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding -- are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue. Singh, it was earlier reported, will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/ZEE.jpg?itok=joRzwzAl
Zeel channels continue to rule across genres

BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Abhishek%20Maheshwari.jpg?itok=bzl-kP5R
Disney pushes brand bindass as it merges with bindass Play, enters OTT space

MUMBAI: It's hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels -- that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/DD_Kashir.jpg?itok=mZBvSFYf
DD Kashir bids: Prime Focus, Beehive, Grasshopper get breather

NEW DELHI: The three agencies which had been shortlisted by Doordarshan to undertake the channel packaging work for its channel DD Kashir can now submit their bid amounts by 29 September 2017.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/kbc.jpg?itok=CMtI933J
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets

While Zee Anmol retained lead in two markets, KBC-backed Sony Entertainment bagged the second position with high ratings in the urban market. Zee Anmol retained lead in Hindi (U+R) and rural markets, whereas Star Plus led the urban market in week 37 of Broadcast Audience Research Council (BARC)...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Arnab-Story.jpg?itok=_k8ssaP8
English News ratings' slide continues although Republic TV viewership improves slightly

The Arnab Goswami headed Indian English News channel Republic TV has been leading the genre in terms of viewership right from week 19 of 2017, the week the channel was launched.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/pkl.jpg?itok=QRMl_i1P
Sports: Star India channels pocket four out of top five slots

One would easily spot Star India taking over four of the top five positions in BARC India's week 37 sports ratings data, doubling its tally as compared to week 36. Last week, Sony had conquered three slots out of the top five list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Punit-Goenka-and-Amit-Goenka.jpg?itok=MdwoMVGs
Zee Studios to produce Indian shows' adaptation in Canada

Entertaining the world for over two decades, Zee Entertainment Enterprises Limited (ZEEL) has achieved another milestone by becoming the first Indian broadcaster to set up a production company in Canada.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories