Television

'Planet Cook' goes online

MUMBAI: Fans of the hit culinary adventure format, Planet Cook, will now be able to interact with their favourite brand 24/7, with the launch of the brand?s latest platform, www.planetcook.com.

Planet Cook creator and producer, Platinum Films, and brand manager, FremantleMedia Licensing Worldwide (FLW) have appointed Akiko Design to create and develop a ground-breaking website to support the brand using 3D modelling, Flash movies and a wide range of interactive elements to appeal to the brand?s core target audience. The website went live on 19 September.

Based around a tropical island, www.planetcook.com allows visitors to explore every aspect of the island, during which time they can download their favourite recipes from the TV programme, watch natural world video clips called 'Info-bites' and view the latest pictures and recipe creations submitted to the Cadet Camp Gallery.

In addition, a wide range of fun and interactive elements have been integrated into the website, including dancing yetis, talking venus fly traps, jokes, flying taste buds, specially created food-themed games and even burping clams.

FremantleMedia Licensing Worldwide international brand manager Andrew Piller said, "Our goal is to make the Planet Cook website a benchmark in the online space both for children and their parents alike. In the future, we envisage ww.planetcook.com to be a one-stop-shop for Planet Cook fans to have a huge amount of fun in a safe environment, but also a unique and comprehensive information source for parents to go to gather nutritional hints and tips and learn more about the benefits of a balanced and healthy lifestyle for their families."

Platinum Films CEO Nigel Stone added, "The Planet Cook website is simply unlike anything else for children on the web. We are really delighted with how well the brand has translated online and we are confident that fans will find it the perfect place to continue interacting with their favourite show off-air."

The Planet Cook website will be a part of an integrated global brand programme managed by FLW.

Planet Cook is a unique, live-action cookery adventure show for children where mealtime disappointments are a thing of the past. Set on a tropical island, each episode sees Captain Cook guide three young Cook Cadets as they create a meal against the clock. Each recipe is inspired by the natural world - from leaf-eating dinosaurs to volcanoes - which gives Captain Cook the inspiration to create delicious dishes like 'Erupting Volcano Surprise'. All recipes have been analysed by independent, qualified nutritionists to fit within the context of a balanced, healthy diet.

Planet Cook already has a first class broadcast platform in the UK and a local version of the show is currently airing on German public broadcaster, ZDF. In addition, a tape deal has been struck with ABC in Australia for 52 episodes of the UK show.

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