'Planet Cook' goes online

MUMBAI: Fans of the hit culinary adventure format, Planet Cook, will now be able to interact with their favourite brand 24/7, with the launch of the brand’s latest platform,

Planet Cook creator and producer, Platinum Films, and brand manager, FremantleMedia Licensing Worldwide (FLW) have appointed Akiko Design to create and develop a ground-breaking website to support the brand using 3D modelling, Flash movies and a wide range of interactive elements to appeal to the brand’s core target audience. The website went live on 19 September.

Based around a tropical island, allows visitors to explore every aspect of the island, during which time they can download their favourite recipes from the TV programme, watch natural world video clips called 'Info-bites' and view the latest pictures and recipe creations submitted to the Cadet Camp Gallery.

In addition, a wide range of fun and interactive elements have been integrated into the website, including dancing yetis, talking venus fly traps, jokes, flying taste buds, specially created food-themed games and even burping clams.

FremantleMedia Licensing Worldwide international brand manager Andrew Piller said, "Our goal is to make the Planet Cook website a benchmark in the online space both for children and their parents alike. In the future, we envisage to be a one-stop-shop for Planet Cook fans to have a huge amount of fun in a safe environment, but also a unique and comprehensive information source for parents to go to gather nutritional hints and tips and learn more about the benefits of a balanced and healthy lifestyle for their families."

Platinum Films CEO Nigel Stone added, "The Planet Cook website is simply unlike anything else for children on the web. We are really delighted with how well the brand has translated online and we are confident that fans will find it the perfect place to continue interacting with their favourite show off-air."

The Planet Cook website will be a part of an integrated global brand programme managed by FLW.

Planet Cook is a unique, live-action cookery adventure show for children where mealtime disappointments are a thing of the past. Set on a tropical island, each episode sees Captain Cook guide three young Cook Cadets as they create a meal against the clock. Each recipe is inspired by the natural world - from leaf-eating dinosaurs to volcanoes - which gives Captain Cook the inspiration to create delicious dishes like 'Erupting Volcano Surprise'. All recipes have been analysed by independent, qualified nutritionists to fit within the context of a balanced, healthy diet.

Planet Cook already has a first class broadcast platform in the UK and a local version of the show is currently airing on German public broadcaster, ZDF. In addition, a tape deal has been struck with ABC in Australia for 52 episodes of the UK show.

Latest Reads
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories