(1 September 2005 3:00 pm)

MUMBAI: Canada-based Rogers Cable has added Sony Entertainment Television Asia to its extensive list of multicultural programming available to Rogers Digital Cable customers in Ontario.

"Rogers continually strives to bring the most multicultural programming to its customers," said David Purdy, vice-president and general manager, Television for Rogers Cable. "So, it is very important to us that we listen to our customer's demands and provide the types of programming that appeal to them, like Sony Entertainment Television Asia."

Rogers claims to offer the most multicultural programming in Ontario, offering 32 channels. SET Asia is available on channel 625 and Rogers Digital Cable customers can order it for an additional $10.00 when they subscribe to ATN at $14.95.

Rogers Cable Inc. is a wholly owned subsidiary of Rogers Communications Inc. Rogers Cable passes 3.3 million homes in Ontario, New Brunswick and Newfoundland, with 67 per cent basic penetration of its homes passed. Rogers Cable pioneered high-speed Internet access with the first commercial launch in North America in 1995 and now approximately 31 per cent of homes passed are Internet customers. With 99 per cent of its network digital ready, Rogers Cable offers an extensive array of High Definition TV, a suite of Rogers On Demand services (including Video on Demand (VOD), Subscription VOD, Personal Video Recorders and Timeshifting channels) as well as a large line-up of digital, multicultural, and sports programming, the release adds.