Nasa seeks broadcast partner for digital TV channel

MUMBAI: America's National Aeronautics and Space Administration (Nasa) organisation is seeking proposals from organisations interested in a collaboration to create, produce and programme shows for its public information TV channel Nasa TV. The agreement will be for two years with the option to extend five years for a total period of seven years.


Programming will focus on Nasa-related topics, such as aeronautics, space, science and technology. Shows may include material previously produced by the organisation, or newly created products. Products may make use of the Nasa archives or live special events conducted by, or of special interest to, the agency.

Nasa states that it is interested in reviewing proposals from organisations that support its mission, values, and goals, and that would strategically enhance the Agency?s ability to provide information on Nasa?s projects and missions to the public by means of these media.

Nasa is looking for a minimum of 16 hours of new programming per month that is about Nasa or related to Nasa projects in order to enhance its ability to inform the public about its projects and their relevance to them. The partner will manage the content of the new programmes that will be create from a combination of new shows, previously produced Nasa material and live events for a minimum of 12 hours per day.

Upto 30 per cent of new programming should be relevant for ages eight and above. All programming is to be free of charge. The partner must also have a full understanding of the architecture for Nasa TV.


Nasa Television is a resource designed to provide real-time coverage of Agency activities and missions, as well as providing resource video to the news media and educational programming to teachers, students and the general public. The organisation states that Nasa Television?s multi-channel digital format and transmission system greatly enhances its ability to reach educational facilities, museums, and the general public.

The partner would work with Nasa personnel cooperatively and would have editorial input in accordance with Nasa's standards and values. Nasa will offer the chosen partner access to its various physical and electronic archives as part of this collaboration, as well as specialised access for live events or personnel.

Nasa states that it may consider negotiating brand placement, limited exclusivity, such as ?official sponsor/affiliate? designation and other naming rights, as well as other opportunities as part of this collaboration in exchange for the creation, producing, programming and managing of NTV content for this public channel.

All creative concepts from the proposer regarding this opportunity will be considered by Nasa. However, consideration only will be given to those offers that are commensurate with the value of the above, and that reflect Nasa mission, values and goals.

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