Television

New season of 'The Apprentice' kicks off with a twist

MUMBAI: The fourth season of the business based reality show The Apprentice kicks off on 22 September on US broadcaster NBC. In India the show airs on Star World.

 
 
 

For the first time in the show's history, the show's host real estate magnet Donald Trump greets his 18 young entrepreneurs outside of Manhattan and tees up a big twist in the first 10 minutes that will give the candidates a serious run for their money

After dividing the teams, Trump announces a second twist -- the winning project managers will only be exempt the following week if their team members grant them that privilege.

For the first task, Trump instructs the candidates to jump into the $13 billion fitness industry and create a new fitness plus class for Bally Total Fitness. Teams choose between two gyms in demographically diverse areas, where they create and market their class. The winning team is treated to a lavish lunch with Trump at The Friar's Club and the losing team is sent to the boardroom where the first candidate is 'fired'.

 
 
 

Trump's loyal lieutenants George Ross and Carolyn Kepcher return for the new season and the original Apprentice Bill Rancic, returns for several episodes filling in for Ross while he is away on business.

As previously announced, a Rhodes Scholar, NFL player and an inventor are among Trump's "hand-picked" cast of young entrepreneurs on the fourth season. Real estate magnet Donald Trump says, "For the first time, I hand-picked an Apprentice cast and I'm thrilled with the results. This is the most talented group we've ever assembled. They have it all: beauty, brains, and big bucks." Ranging in age from 22-41, these candidates boast degrees from Oxford, Wharton, MIT, and Georgetown and several of the candidates are already millionaires.

Bally Total Fitness chief marketing officer Jim McDonald said, "We at Bally make it a priority to customize our services and stay on top of the ever-changing needs of our customers. And during their first task, the teams from The Apprentice proved they understand the importance of this as well. Their ideas for a new group exercise class were smart, innovative and right on target with what today's consumers want. The result of their work will bring an exciting new offering to Bally clubs nationwide, which we feel will be a big hit with our members."

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