Television

StarOne's flagship show 'Laughter Challenge' ends on a high note

MUMBAI: Star One's flagship show The Great Indian Laughter Challenge (TGILC) clocked an all-time high of 10.2 TVR in its final appearance, making it the eighth most watched show among Hindi viewers in the C&S homes.

In fact, TGILC is the highest rated comedy show in the last three years, according to Tam data . In the 15 weeks of its total run, the show reached 19.8 million viewers. And in Star One's TG (CS ABC 4+ 8 metros 1Mn+), it rated 13.52 TVR.

 

 

The show recorded the highest ratings in Mumbai, delivering 17.61 TVRs in the C&S 4+ TG. While Delhi enjoyed 12.08 TVR, Kolkata recorded 7.45 TVR.

Apart from getting Star One on track in terms of the upward climb, the show also managed to outwit competition in the

10 -11 pm slot with the TGILC leading in the time band with a huge margin.

Interestingly, TGILC has been a very low cost proposition, with industry estimates pegging the total cost of the show including marketing at below Rs 200 million.

Says Star one programming head Ravi Menon, "The numbers clocked by TGILC is a clear indication on how the show has gained popularity steadily with the audiences. Secondly, it also is a statement which proves that one does not need international formats to create television blockbusters, but well thought through home grown formats also deliver at par if not better."

Menon further added that the laughter challenge is a classical example of a home grown format and the show has actually brought about a revival of stand up comedy in India.

 

 

The success of the comedy-based shows ( The Great Indian Comedy Show and The Great Indian Laughter Challenge) in attracting high ratings has inspired Star One to continue investing in this genre. Replacing TGILC in the Friday 10 pm - 11 pm slot will be another humour-based show titled The Great Indian Laughter Champion starting tonight (16 September) for the next 13 weeks.

Explains Menon, "The Great Indian Laughter Champion is an enriched form of the TGILC. The humour will be more refined and tongue- in-cheek. I expect this show also to clock and consolidate at around 10 TVR. "

Star One aims at increasing penetration in semi-metros by capitalising on the laughter challenge equity. The agenda ahead is to take the laughter challenge brand on-ground weaving concepts around the central theme of the show in time to come.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/fifa.jpg?itok=yb4fcOy_
FIFA legal action against BeoutQ for WC piracy

MUMBAI: FIFA will be taking legal action against Saudi Arabia-based BeoutQ, a pirated TV service operating in the Middle East and North Africa (MENA), which continues its illegal piracy of 2018 FIFA World Cup broadcasts, according to an official statement, carried by the Saudi Press Agency (SPA)....

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/colors.jpg?itok=JUMddc-O
Viacom18 launches Colors Tamil HD in Singapore on Star Hub

After entering the Tamil GEC market, Viacom18, one of India’s largest entertainment conglomerates, has launched Colors Tamil HD on Star Hub, (channel no. 132) in Singapore.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/aparna.jpg?itok=4ouWUw2X
Zee Café, BBC Worldwide launch second season of premium British dramas

Zee Cafe has partnered with BBC Worldwide to once again entertain Indian audiences with premium British dramas.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/zee_0.jpg?itok=_b67Pd0P
Zee Tamil’s Sembaruthi completes 200 episodes!

Leading Tamil General Entertainment Channel (GEC) – Zee Tamil has been at the forefront of quality content across genres that caters to the diverse entertainment needs of Tamil audiences across the world.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/zee.jpg?itok=m6J6HJ9Z
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday! From the Abhinetri-famed director A L Vijay, Kanam is a supernatural tale which blends elements of revenge and horror to give the audiences a spine-chilling experience. The film...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/FIFA18.jpg?itok=AGI4dyOu
BARC week 27: Sony sports cluster captures all top five slots

MUMBAI: The 2018 FIFA World Cup Russia continues its strong run for football viewership in India in its fourth week and guided Sony Pictures Network (SPN) India’s sports cluster to obtain all top five positions in the BARC all India ratings.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/kuk.jpg?itok=J7Ks7tuW
Three channels each from SPN, Star India among top 10 in across genres

There were three channels each from Sony Pictures Network India (SPN) and Star India in Broadcast Audience Research Council of India (BARC) list of top 10 channels across list for week 27 of 2018 (Saturday, 30 June 2018 to Friday, 6 July 2018, week under review or consideration).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/nandini.jpg?itok=xIblRbIw
Sun TV notices downfall in gross viewership in BARC week 27

Star continues to rule the south regions – Malayalam and Telugu channels Asianet and Star Maa and has also gained second position in the Tamil region pushing behind Zee to the third position in Broadcast Audience Research Council ratings for week 27

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/aaj-tak.jpg?itok=QS2tS9EA
BARC week 27: Aaj Tak continues to dominate Hindi news genre

The Broadcast Audience Research Council data for week 27 shows Aaj Tak dominating in Hindi news genre whereas ABP News found itself at second position in Hindi news (R). Republic TV continued to dominate the English news market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories