Television

StarOne's flagship show 'Laughter Challenge' ends on a high note

MUMBAI: Star One's flagship show The Great Indian Laughter Challenge (TGILC) clocked an all-time high of 10.2 TVR in its final appearance, making it the eighth most watched show among Hindi viewers in the C&S homes.

In fact, TGILC is the highest rated comedy show in the last three years, according to Tam data . In the 15 weeks of its total run, the show reached 19.8 million viewers. And in Star One's TG (CS ABC 4+ 8 metros 1Mn+), it rated 13.52 TVR.

 

 

The show recorded the highest ratings in Mumbai, delivering 17.61 TVRs in the C&S 4+ TG. While Delhi enjoyed 12.08 TVR, Kolkata recorded 7.45 TVR.

Apart from getting Star One on track in terms of the upward climb, the show also managed to outwit competition in the

10 -11 pm slot with the TGILC leading in the time band with a huge margin.

Interestingly, TGILC has been a very low cost proposition, with industry estimates pegging the total cost of the show including marketing at below Rs 200 million.

Says Star one programming head Ravi Menon, "The numbers clocked by TGILC is a clear indication on how the show has gained popularity steadily with the audiences. Secondly, it also is a statement which proves that one does not need international formats to create television blockbusters, but well thought through home grown formats also deliver at par if not better."

Menon further added that the laughter challenge is a classical example of a home grown format and the show has actually brought about a revival of stand up comedy in India.

 

 

The success of the comedy-based shows ( The Great Indian Comedy Show and The Great Indian Laughter Challenge) in attracting high ratings has inspired Star One to continue investing in this genre. Replacing TGILC in the Friday 10 pm - 11 pm slot will be another humour-based show titled The Great Indian Laughter Champion starting tonight (16 September) for the next 13 weeks.

Explains Menon, "The Great Indian Laughter Champion is an enriched form of the TGILC. The humour will be more refined and tongue- in-cheek. I expect this show also to clock and consolidate at around 10 TVR. "

Star One aims at increasing penetration in semi-metros by capitalising on the laughter challenge equity. The agenda ahead is to take the laughter challenge brand on-ground weaving concepts around the central theme of the show in time to come.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/uday.jpg?itok=JWjW_ZUg
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/golf.jpg?itok=t1xZuWYj
Discovery strikes agreement with European Tour to expand GOLFTV portfolio and establish the ‘digital home of golf

Discovery and the European Tour have announced a new partnership that will see GOLFTV continue to expand its portfolio and move towards becoming the established ‘digital home of golf’ for fans around the world.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/cnn.jpg?itok=IIZst38X
TURNER’S KIDS AND NEWS CHANNELS WIN BIG AT INAUGURAL ASIAN ACADEMY CREATIVE AWARDS

CNN and Cartoon Network won eight honours – also known as “Goddess of Creativity” wins – at the Asian Academy Creative Awards on December 6, the region's version of the International Emmy Awards.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/history.jpg?itok=B9C8evmw
Uncover the enthralling journey of the most notorious drug lord on HISTORY TV18 HD’s ‘The Rise & Fall of Pablo Escobar’

Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good.” forms the basis for a thrillingbiography of the world’s most infamous drug lord.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/fest.jpg?itok=5V_pyoi4
Mumbai, Gear Up For DreamHack - The World’s Largest Gaming Festival

Starting 21st December, get ready to experience the world’s largest gaming festival – DreamHack, right here in Mumbai

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/dicsovery.jpg?itok=ZYY7lByI
DISCOVERY channel to premiere ‘Extreme Jobs with Tim Kennedy’ from 17th December

Discovery Channel to premiere no holds barred series EXTREME JOBS WITH TIM KENNEDY hosted by Special Forces Sniper and fearless Green Beret, Tim Kennedy.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/EPIC.jpg?itok=i91JRmMd
EPIC To End The Year On A Special Note

India’s leading Hindi infotainment channel continues to strengthen its position in the infotainment genre through innovative and engaging programming. EPIC Channel is bringing two new special shows – a war documentary ‘Sentinels of the Snow’ by Maj. Gen. G.D. Bakshi and a glimpse into the lives of...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/VBS_18.jpg?itok=QUi27pWH
TV still has headroom for monetising from underpenetrated areas

With the advent of OTT platforms, technological disruptions and change in content consumption trends, traditional linear TV has been facing a difficult time. Moreover, demonetisation and inclusion of GST also came as additional challenges in the recent past, with effects that lingered for long,...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/news.jpg?itok=U8axkKyv
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories