Television

TV Today applies for business channel uplink

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MUMBAI: The Aroon Purie-controlled TV Today Network is back in the news after the launch of its Hindi news channel Tez. Hardly has the dust settled on the launch of Tez than it has sought uplink licence for yet another channel.

This would be the fifth from the stable. Government sources indicate that TV today is contemplating coming out with a business channel and the uplink licence that has been sought mentions that fact. The details of the proposed business channel have not been forthcoming however.

Before that though, there is the fourth channel from the stable that is awaiting entry into an increasingly crwoded news terrain. The fourth channel, which is expected to be a metro-centric channel, is targeting a December or early January 2006 launch.

Information and Broadcasting minstry sources have confirmed the developments to Indiantelevision.com.

At present, in the Hindi business news space, the already existing channels are CNBC Awaaz and Zee Business, while in the English space there is CNBC TV18 and NDTV Profit. What has yet to be identified is whether the proposed business channel will be attacking the English or Hindi news space.

As has been reiterated by various media analysts, every new news channel will have to carve out its own identity and uniqueness within the given space. This seems to be the mantra for TV Today Network as well.

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