Television

Brazil, Belarus sign deals for Fifa World CupBrazil, Belarus sign deals for Fifa World Cup

MUMBAI: Infront Sports And Media which is football's governing body Fifa's marketing agency has announced that it has made further deals for the 2006 World Cup broadcast rights. In India the event will air on ESPN Star Sports (ESS).

 

 

In Brazil, there are two further agreements with dedicated sports channels, which complement the existing contract with TV Globo. These are with the pay-TV channels, Bandsports and ESPN Brasil. They have both acquired the non-exclusive right to broadcast all 64 matches, live and delayed.

 

 

In addition to these new agreements, TV Globo will provide extensive coverage in Brazil on the free to air platform. Furthermore, TV Globo has confirmed that it will sub-license the rights to its pay television arm, Globosat. This means that the final configuration of coverage in Brazil, an important football market for Fifa will consist of at least one terrestrial network and three pay operators.

The Belarus National State TV& Radio Company /BYBTRC has signed with Infront for a substantial package of Fifa World Cup rights and productions. The package includes all 64 matches as well as the rights to the Official Preview Series of the event which is being produced by Infront Sports & Media in association with FIFA. The agreement also includes the 2005 and 2006 Fifa World Player Galas.

BYBTRC is the state broadcaster in Belarus and was the official broadcaster of the 2002 FIFA World Cup Korea/Japan in Belarus. The rights it has purchased are the Free-TV and Radio rights.

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