Grass Valley announces Infinity Digital media camcorder

MUMBAI: Thomson has announced the Grass Valley brand Infinity Series, a new, IT-based line of next-generation acquisition, recording, and storage devices that will revolutionize the way news, documentaries, magazine shows, and independent videography productions are digitally gathered and produced.

The new line is on display this week at the International Broadcasting Convention in Amsterdam.

According to an official release, the Infinity Series uses IT-based recording media, IT connectivity, and next-generation compression. Supporting standard and high-definition production, the line includes the Infinity Digital Media Camcorder and the Infinity Digital Media Recorder.

The Infinity line will also support removable disk-based Iomega REV media as well as professional grade Compact Flash solid-state media both of which can be found at common electronics retailers storesas well as new REV PRO media developed jointly by Iomega and Grass Valley.

"The Infinity Series is more than just state-of-the-art products. Thomson has taken a monumental leap forward in redefining our role as a technology provider and our responsibility to our customers," said Marc Valentin, president of the Grass Valley business within Thomson.

New line is a huge step forward in efficiency for video professionals

The Infinity camcorder combines the best of Grass Valley's multiple Emmy award winning camera engineering capabilities with leading IT recording and connectivity technologies. It is the first camcorder to use off-the-shelf Iomega REV or REV PRO removable disks and professional CompactFlash solid-state memory as recording and playback media, making stories faster to edit, and easier to play back, and store.

The Infinity Digital Media recorder works like a tape machine, but accepts removable media instead. It also uses off-the-shelf Iomega REV or REV PRO removable disks and professional CompactFlash solid-state memory. The media replace videotape in the field, in preview rooms, in edit bays, in control roomsanywhere VTRs are used .

REV removable disks provide the portability and cost-effectiveness of videotape with the availability, speed, flexibility, and ease of use of true nonlinear media such as computer hard disks. REV PRO drives and media are specifically engineered for video professionals.

"We know that users want access to content very quickly but are reluctant to be trapped into a proprietary format which uses expensive and perhaps less than perfectly efficient media. With REV PRO we can deliver the true random access while reading writing without losing portability or making the user pay a high price," says Valentin

"Iomega's REV drive offers the professional audio/visual markets a cost-effective storage platform with remarkable capacity, throughput, and durability," said Werner Heid, president and CEO, Iomega Corporation. "In conjunction with Grass Valley's new, breakthrough products, we are excited to showcase the superior capabilities of REV technology for professional storage needs in this market."

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