Television

ABU strikes broadcast deal with Dentsu for Asian Games

MUMBAI: With the coming of the next Asian games in 2006, the Asia-Pacific Broadcasting Union has signed a memorandum of understanding (MOU) with the sports marketing company, Dentsu Inc, representing the Olympic Council of Asia (OCA).

According to the predictions of the Asia-Pacific Broadcasting Union (ABU)secretary-general David Astley, the television coverage of next year’s Asian Games in Doha will be the most extensive in the event’s history.

 

 

The MOU, which contains the heads of agreement for the broadcast rights for the 15th Asian Games for 35 territories in the ABU region, was signed by Astley and Broadcasting & Image Rights for Dentsu deputy director and GM Kiyoshi Nakamura in front of over 200 delegates from 45 countries at the conclusion of the opening ceremony of the OCA’s 24th general assembly in Guangzhou, People’s Republic of China.

The signing ceremony was witnessed by the president of the OCA, Sheikh Ahmad Al-Fahad Al-Sabah, director general of the Doha Asian Games Organising Committee, Abdulla K. Al Qahtani, and ‘Orry’, the mascot for Doha 2006.

“We will be taking the games into more than 30 countries across the Asia-Pacific region, a tremendous increase over what we were able to achieve for the last Asian Games in Busan,” stressed Astley.

Astley added that the coverage that would be provided in December 2006 would l demonstrate to other sports property owners and marketers the effectiveness of working collaboratively.

“I must congratulate the OCA and Dentsu for embracing our idea of getting a television deal in place early so that we could set about the most important task of creating sponsorship and advertising value."

 

 

He further stated that by committing early they have been able to increase the number of territories and the potential TV audience by a huge margin.

“That is a tremendous result and should excite brand managers around the region,” Astley said.

The ABU have now left it up to the individual broadcasters to get behind the event and pursue commercial opportunities where they accepted advertising revenues.

“We have a long lead time for our members who sell airtime to fully leverage a positive result out of the Doha Games. Those who don’t carry advertising or sponsorship can also produce and promote coverage that will deepen station loyalty,” Astley concluded.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Jennifer%20Zaldivar-Clark.jpg?itok=CS2eHKz9
Viacom expands Zaldivar-Clark's role as Paramount SVP - talent

MUMBAI: Viacom Inc. has announced the appointment of Jennifer Zaldivar-Clark as the senior vice president of talent for Paramount Network. In this expanded role, Zaldivar-Clark will oversee Paramount Network’s newly formed talent function and will continue to serve as the SVP of Talent and...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Sandeep%20Gurumurthi_2.jpg?itok=ZejRgvl6
Strong economic logic underpins several events, says Gurumurthi, as ET Now adds new viewer category

Times Network’s business news channel ET Now recently added general news to its coverage. It has broadbased itself in an attempt to offer holistic news for business, hoping to shape the discourse of politics, governance, technology, markets, business and economics in India. The strategy, as Times...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/20/natgeo-dd.jpg?itok=8e3wWIqm
Discovery-like Doordarshan channel recommended to environment ministry

MUMBAI: Doordarshan’s experiments with specialised channels aimed at various sectors did not see the outcome on expected lines. It may, however, come up with a 24×7 channel dedicated to an issue. The third National Wildlife Action Plan (NWAP), effective till 2031, has recommended setting up 'DD...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/Sunita_Uchil_0.jpg?itok=xmMsZu2i
Zee Content Hub originals slate for DISCOP SA: First Indian-African drama, lifestyle and factual programmes offered

MUMBAI: Global Content Hub by Zee – the syndication division of Zee Entertainment Enterprises Limited (ZEEL) -- announced its new, original programmes for licensing at the upcoming DISCOP market, in Johannesburg on 25-27 October. Highlights of this year’s portfolio include the new Indian/African...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/kids.jpg?itok=NRJKgGmR
Kids channels ensure strong lineup for Diwali season

Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/leela.jpg?itok=A8io70Ro
Sony Yay! associates with 'Animals Matter To Me' to make this Diwali ‘Pawesome’

Animals play an integral role in our lives, always showering us with love no matter what. However, in return we humans rarely reciprocate their love.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/purie.jpg?itok=FVJ9-hkm
India Today's Purie says new vice chairperson Kalli has ability to straddle edit and biz functions

India Today Group, which runs news channels -- India Today and Aaj Tak, on Tuesday, named Kalli Purie as the vice chairperson.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/zarbi.jpg?itok=nnbWTo_-
How to build wealth, invest safely: BTVI Conclave telecast tonight

BTVI, an English business news channel, hosted an on-ground version of their successful investment knowledge show Call BTVI. The on-ground ‘Call BTVI Conclave 2017’ saw eminent personalities coming together to articulate their views on the Indian financial market. Tune into BTVI to catch the Call...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/aparna.jpg?itok=z2yDrydV
Sony Pictures Television signs first output feature film pay TV deal with ZEEL

Zee Entertainment Enterprises and Sony Pictures Television (SPT) have announced that the duo has entered into the first pay features deal.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories