IATAS & Reed Midem to launch first Intl Interactive Emmy Awards

MUMBAI: The International Academy of Television Arts and Sciences and Reed Midem announced that the International Academy is creating three new International Interactive Emmy Awards and a Pioneer Prize, to be presented at MipTV 2006, in partnership with Reed Midem.



The International Interactive Emmy Awards at MipTV 2006 will take place in Cannes, France on 5 April, 2006. This is the first ever Emmy Awards Ceremony held outside of the United States. Deadline for entries is 31 October, 2005.


"The International Academy is pleased to have the opportunity to recognise interactive television - a growing sector of our industry- with these new awards. These awards, and the partnership with Reed Midem, are part of the International Academy's new strategy of participating in major events around the world, recognizing achievements on the cutting edge of our industry, and providing enhanced benefits for our members," said Academy president and CEO Bruce Paisner.

"The International Interactive Emmy Awards is the result of a long-standing partnership with the Academy. Now that MipTV is also an international forum for rapid technological developments, we can be assured that this annual event will become a significant date in our industry's calendar from next year onwards," said Reed Midem CEO and International Academy board member Paul Zilk.

The three International Interactive Emmy Award categories are:

    Best Interactive Television Program: for television programming that has been enhanced with interactive content.

    Best Interactive Channel: for a non-linear channel that is available to the viewer on a 24/7 basis accessible through their television which allows the viewer to interact and engage with content on their television screen.

    Best Interactive Television Service: for a television service that allows users to access multiple video, audio, data and interactive applications.

The Pioneer Prize is not an Emmy, but a special initiative of the Academy that will honor an industry personality for his/her innovative contributions to the field of interactive television.

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