Television

BBC World's viewership figures in Asia reaching an all-time high : PAX 2005

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/24/bbc%20world%20service_2.jpg?itok=aZuxmXGW

MUMBAI: Result from the latest Pan-Asia-Pacific Cross-Media Survey (PAX) and Asian Media Brand Values study indicates that audience figures confirm the strength and relevance of international news channels and, particularly, of BBC World to the region's elite.

In a statement issued by BBC World, PAX points out that BBC World's monthly audience has risen by 34 per cent year-on-year among affluent and influential viewers in Asia-Pacific. The new Asian Media Brand Values study, issued for the first time, sees respondents praising BBC World for the quality of its output and the trust they have in the channel.

In case of PAX, BBC World has enjoyed steadily rising audiences:

o Watched every month by over 2.5 million of Asia Pacific's influential and affluent, an increase of 666,000 [34 per cent ] viewers year-on-year. 

o In the past year, across the 11 markets surveyed, BBC World has gained 52,000 viewers a day, 251,000 a week and 666,000 a month. 

o In terms of markets, BBC World has seen double-digit growth in weekly audience in India [up 99 per cent ], Bangkok [up 67 per cent], Singapore [up 33 per cent], and Tokyo [up 23 per cent].

o The number of exclusive daily viewers who watch BBC World and neither CNN nor CNBC jumped 58 per cent to more than 75,000.

o BBC World continues to attract the largest audience among high-earning leisure travellers in Asia, with 16 per cent tuning in daily, 50 per cent more viewers than for any other regional channel.

o BBC World also has the highest reach among the frequent holiday travellers (6 + trips), reaching 1 in 4 of them every week.

This is now the ninth release of PAX data in October, and based on the original seven markets, BBC World has achieved its largest audience since PAX started in 1997

o BBC World has 180,000 weekly business decision-maker viewers in PAX, a weekly reach of 15.6 per cent , and the most it has ever achieved. 

o By comparison CNBC's latest decline in audience means it has lost more than half of its audience in five years. 

o Viewing to CNN remains 18 per cent below its peak in 2000, and with its second lowest October PAX release.

BBC World's weekly audience includes the highest proportion of business decision- makers [35 per cent of viewers], testimony to the fact that the channel is as targeted to business executives as the dedicated business channels.

The first Media Brand Values Asia survey confirms the key factors driving the growth of the channel. Of the 15 media brand dimensions included in the survey, the quality of the editorial, the levels of trust and the perceived influence of the channel were cited as the main strengths of BBC World. The image of the channel is even stronger among top management viewers.

BBC World research head Jeremy Nye says: "Unlike its main competitors, BBC World is enjoying its largest ever audiences in Asia. These record PAX audiences reflect the quality of the channel as perceived by affluent audiences and business decision-makers, while Media Brand Values confirms that regular viewers to international news channels not only find BBC World more impartial and objective than its competitors, but top management enjoy it more as well."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/nadiu.jpg?itok=RyA5CSpc
DD committed to truthful information & wholesome entertainment: Naidu

Information and Broadcasting Minister M Venkaiah Naidu today said yjr Government planned to enhance the reach of Doordarshan FreeDish by distributing Free DD direct-to-home boxes in remote and interior areas of the country through State Governments, especially in the LWE impacted areas.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/V-naidu.jpg?itok=ETtaGQq9
National sports meet to see participation of government and sports persons

NEW DELHI: A day-long Conclave is to inaugurated by Information and Broadcasting Minister M Venkaiah Naidu tomorrow (28 May 2017) to discuss ways in which India can become a sports superpower. Organised by Doordarshan Sports, the meet being held at the Central Production Centre of Doordarshan in...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Sun%20Tv-Story.jpg?itok=vogrMKBD
Sun TV fiscal 2017 numbers grow

BENGALURU: Sun TV Network Limited (Sun TV) reported improved numbers across all important parameters for the year ended 31 March 2017 (FY-17, current year, fiscal) as compared to the previous year (FY-16). Sun TV reported 8.1 percent higher consolidated total income in the current year at Rs 27,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Untitled-1.jpg?itok=8pFkg8Sb
Shashi Tharoor files defamation case against Arnab Goswami's Republic

NEW DELHI:On Friday, the Delhi High Court gave some relief to Republic TV’s Arnab Goswami in a case of IPR theft filed by Times of India group, but was petitioned by Congress leader and Thiruvanthapuram MP Shashi Tharoor who filed a defamation case against Goswami and his Republic. Tharoor in the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/BARC-03-Story.jpg?itok=4eKFNTjN
English TV news channels to return to BARC fold from midnight 26 May

MUMBAI: There’s another twist in the tale of the story of the ratings of news television channel debutante Republic TV. The five English TV news channel members of the News Broadcasters Association (NBA) of India, which had stripped their signals of Broadcast Audience Research Council’s (BARC’s)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/aaj-tak.jpg?itok=Wg0-hYsO
TV Today numbers up

TV Today Network Limited (TVTN) reported greatly improved consolidated results for the year ended 31 March 2017 (FY-17, current year). The Arun Purie controlled company’s consolidated profit after tax (PAT) increased 60.7 percent to Rs 991.13 million (15.7 percent margin of Total Income) as...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/eat.jpg?itok=ag7vlImH
Colors Infinity introduces a special programming slot for non-fiction format 'Eat at 8'

Colors Infinity brings to its viewers a big fat culinary treat with a fresh new segment called Eat at 8, which is all set to get your mouth watering! With shows like Come dine with me – Couple Series 3, Junior Bake-Off and My Kitchen Rules, tempting viewers with delectable food presentations, Eat...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/tubelight.jpg?itok=UhrAvi02
Star Gold launches Tubelight's trailer outside Salman Khan's home

Star Gold has always pushed the envelope not only with content but also engagement with the viewers.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Republic-Story%20%281%29.jpg?itok=CmN2GcMP
Delhi HC refuses to entertain injunction sought by Times group against Republic TV

The Delhi High Court today refused to entertain an injunction sought by the Times Group in a case filed by it against Republic TV on issues related to IPR on audio tapes aired by the latter. The court has set dates for further hearing in the case. This is according to information shared with...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories