MUMBAI: The BBC will launch a new learning service for five to 16 year olds in the UK in January 2006. This new public service BBC Jam which will be delivered over broadband will continue to roll out until September 2008. BBC Jam is a key part of the BBC's role in developing digital Britain. .

BBC controller of learning and interactive Liz Cleaver said, "This is the most significant new learning service from the BBC and I hope it will really appeal to children. We wanted a name reflecting the spirit of the service that was lively and fun and would resonate equally well across our target audience of five to 16 year olds. BBC jam tested really well with all audiences."

BBC jam will exploit the latest digital technologies to deliver a brand new learning experience combining video, games, audio and animation in a way not seen before. The service will also attempt to inspire children who are not achieving their potential to try an alternative way of learning.

BBC Jam is looking to bring online interactive learning into the home as well as the classroom. It will help pupils learn at their own pace in a way that interests and suits them most.