Star Gold plans programming activities around Big B birthday

MUMBAI: Star India's Hindi movie channel Star Gold has lined up a slew of programming and on-ground initiatives to celebrate Amitabh Bachchan's birthday on 11 October. The Jabardast Janmadin activities include an Amitabh movie festival, a contest which promises a personal meeting with the Big B and an on-ground activity planned in multiplexes.

The movie festival starts on the night of 10 October and will span the entire day of 11 October. Among the blockbusters that viewers will get to see include Khakee, Bade Miyan Chhotey Miyan, Parvarish and Mrityudaata.

On October 11, the channel has lined up a special programme called Kaash Main Amitabh Bachchan Hota at 8 pm. This programme showcases the things about the legend's life that you never ever knew- his home, his vehicles, his passions, his favourite meals, his likes and dislikes and a lot more, states an official release.

The Jabardast Janamdin contest has Star Gold is inviting viewers wish Big B simply by sending "WISH" as a sms to 7827. The lucky winner will get to meet with Bachchan in person. Those who miss the opportunity will receive personally autographed copies of his biography. Netizens can log on to to wish the star and the best wish will win a personally autographed copy of his autobiography. If anyone shares his/her birthday with the star, then he/she can win limited edition T-Shirts which reads "I share my birthday with Amitabh Bachchan," , the release adds.

Those who have no access to internet can go to his nearest Monginis store and fill up the wish form to wish Big B. The consumers who share their birthday with Amitabh Bachchan will get 33 per cent off for cakes ordered for 11 October at each of the outlets.

Star Gold has also set up a greeting wall at Fame multiplexes in Andheri, Malad, Kandivali and Nasik. Bachchan's fans can express their birthday wishes by writing on the greeting wall.

For the employees of numerous offices in Mumbai and Delhi , Star Gold has customized giant greetings cards wishing AB, which all the employees can sign. The cards will then be delivered to AB on his birthday. And one lucky AB fan can get a chance to meet him, informs the release.

Talking about the marketing activities, Star TV EVP marketing Ajay Vidyasagar said, "Star Gold believes that in addition to showing the biggest blockbusters, it can bring viewers and fans closer to the stars and strengthen the unique bond they share. This is the reason why we initiated the Jabardast Janamdin specials celebrating star birthdays in such a grand fashion."

Star Gold to premiere Shah Rukh Khan documentaries

Vidyasagar adds that, in November, the channel will celebrate Shah Rukh Khan's birthday. "The centre piece of the occasion will be a television premiere of the much acclaimed documentaries on his life The Inner World of Shah Rukh Khan, and The Outer World of Shah Rukh Khan, he says. The documentaries are produced by Channel 4 and Red Chilies International.


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