Television

CNN claims top spot in the list of business decision makers across Asia-Pacific

MUMBAI: CNN attracts more business travelers and high income earners (personal monthly income of more than US $8,000 per month) than any other channel and more than all other news/business channels combined, states the latest findings of Pan Asian Cross Media Survey.

Conducted by Synovate, the full-year survey results (July '04- June '05) further reveal that each day 59 per cent of those tuning in to watch CNN are 'exclusive viewers', meaning they watch no other news/business channel, while online CNN.com is visited by 64 per cent more PAX respondents across a month than the next largest broadcaster or publisher’s website.

The survey also indicates that CNN also attracts more business travelers and high income earners (personal monthly income of more than US $8,000 per month) than any other channel and more than all other news/business channels combined.

The television audiences continue to grow; the channel posted the largest year on year gain in audience size of any channel, meaning more than 1.4 million more viewers tune in to CNN each month compared to the same period last year. The survey also indicates that the growth in CNN audiences across all demographic groups, informs an official release.     

CNN continues to outpace its nearest rivals across all measurements, with more than half a million more monthly viewers than all other news/business channels combined.

“Our continued growth results in part from our commitment to consistently provide quality programming. In addition to our distinctive breaking news coverage of events such as the south Asian tsunami, landmark programming initiatives over the twelve months of the PAX research have included the CNN Connects live debates from around the world and CNN Presents documentaries featuring award winning filmmakers tackling some of the toughest issues” said Turner International Asia Pacific Ltd CNN advertising sales vice-president William Hsu.

“These are once again very encouraging results, indicating CNN's continued relevance and appeal across a range of markers. CNN has experienced a period of sustained audience growth spanning the past seven quarters, with its roots in almost all markets. This increase in popularity also extends across all the main PAX demographic groups, with monthly viewer totals up 41 per cent year-on-year among Affluent Adults, 49 per cent among Business Decision Makers, and 61 per cent among Top Management,” said Turner International Asia Pacific Ltd. research vice-president Duncan Morris.

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