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MUMBAI: Live coverage of The Ashes contributed to another record
month of online listening to BBC Radio in the UK. Desk-bound cricket
fans kept up-to-date with England's progress.
Five Live Sports Extra and Radio 4 LW both eclipsed their previous
online listening records by more than 300 per cent in August, notching
up two million and 250,000 hours of live online listening respectively.
The networks' figures - buoyed by office workers keen to follow
the action on the Internet contributed to a monthly total
of 16.1 million hours of live and on demand listening.
BBC 7's wide range of programming in August from a Little
Britain night to a Bill Nighy weekend - brought increased traffic
to the station's website, with more than 460,000 unique user agents
visiting during the month.
Between them they consumed more than a million hours of BBC 7 on
demand and secured the network six programmes in August's On Demand
Top 30.
This year's Proms attracted more than 385,000 on demand listens
- a 66 per cent increase on last year.
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