Synovate sets up customer loyalty vertical; ropes in Jatar

MUMBAI: Synovate has appointed Jairaj Jatar to head its Customer Loyalty practice. Jatar comes with the mandate to set up a separate customer loyalty vertical for the company.

Jatar moves from AC Nielsen ORG Marg where he was director, client service and head of Automotive and Financial Services research.

Synovate recently launched its global customer loyalty practice, Synovate Symmetrics in the Indian marketplace; the founder of this state-of-the-art tool, Dr. Lawrence A. Crosby recently addressed top honchos from the corporate world at seminars in New Delhi and Mumbai.

Jatar says, "Synovate customer loyalty tools will definitely provide companies? out-of-box solutions; in customer retention and loyalty. Our global experience will help transcend sectors and expand the scope to new upcoming sectors. The vertical will also provide expertise in the areas of mystery shopping, stakeholder satisfaction studies, among others to the Indian clientele."

"Synovate will tap into its existing clients across auto, banking and financial services, hospitality and durable; also extend the scope to IT and ITES sector, among others," he added.

He has worked extensively in customer satisfaction and brand equity related projects and is also credited with handling the Nepal operations of Marg. He has 16 years of work experience in market research.


Latest Reads
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands
The Minimalist strengthens leadership team

The Minimalist, one of the fast-growing design and digital companies, has boosted it leadership team with the appointment of head of interaction design Rohan Saraf, lead, user interface Amit Rajapurka.

MAM Media and Advertising People
WATConsult bags Domino’s India’s digital media mandate

WATConsult, the digital and social media agency from Dentsu Aegis Network India, has recently won the social media mandate for Domino’s.

MAM Media and Advertising Account
Ad industry calls for regulatory body to monitor plagiarism

Creativity sometimes takes inspiration from past creatives but what if it is an entirely copied one? Plagiarism (or inspiration), is a never-ending burning issue in the advertising world. A little similarity can be overlooked but complete knockoffs are just astonishing.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories