iWorld

SBC Communications to adopt AT&T name

BANGALORE: US telecom major SBC Communication's $16 billion purchase of AT&T was cleared by United States Department of Justice (DOJ) yesterday. And soon after, SBC announced its decision to adopt the fabled AT&T brand name as the combined company pursues a global footprint. The new company will unveil a fresh, new logo as well.

"The AT&T name has a proud and storied heritage, as well as unparalleled recognition around the globe among both businesses and consumers," said SBC Communications chairman & CEO Edward E. Whitacre Jr. "No name is better-suited than AT&T to represent the new company's passion to deliver innovation, reliability, quality, integrity and unsurpassed customer care. This is the brand that will lead the industry in delivering the next generation of communications and entertainment services."

The transition to the new brand will be heavily promoted with the largest multimedia advertising and marketing campaign in either company's history, as well as through other promotional initiatives. At close, the company will also announce the stock market ticker symbol it intends to use.

The famed AT&T brand will be used in a broad array of services offered by the family of companies. The brand transition will begin immediately upon merger close, along with the integration of networks, product and service portfolios, and customer care systems. The new brand will be incorporated into product and service offerings, and will appear on bills and correspondence, as well as on company buildings.

With these traits and long heritage, the AT&T brand will provide a strong platform as the combined company leads the industry's evolution to a new generation of Internet Protocol (IP)-based services, which can be delivered via wireline or wireless networks to any number of enabled devices such as mobile phones, PCs and hand-held digital devices.

Though there is a huge brand value in AT&T, there are two concerns: first, it is an aged brand, being over 120 years old; secondly, it is known as being just a phone company. It will, thus, be vital to educate the consumers on the wide range of services the company will offer: internet telephony, interactive video, high-speed internet access, cellphone and Wi-Fi services.

SBC provides local and other phone services mostly in the Southwest, Midwest and in California. With the merger, the company aims to become a full-scale provider of communications services such as local calling, long-distance, wireless, Internet access and even television in the US.

SBC was born when the AT&T monopoly was broken up by the federal government in the 80s. AT&T's dissolution in 1984 gave birth to Southwestern Bell Corp. and six other similar regional companies (the so-called Baby Bells), which concentrated on local phone service.

Southwestern Bell Corp. was renamed to SBC Corp when it acquired a pair of its sibling Baby Bells. This was when the Congress passed a major overhaul of U.S. telecommunications laws in 1996. With the expansion, the company began to offer long distance telephone services. The competition saw AT&T losing its consumer market share significantly. The company was left with its core business of long-distance network services for corporations. The company was left with limited options to survive and the executives preferred a merger.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/Mukesh-Ambani.jpg?itok=LOJOesz0
RIL to plan IPO for Reliance Jio: Bloomberg

Reliance Industries Ltd (RIL) may launch the initial public offering (IPO) for Reliance Jio by late 2018 or early 2019 to further challenge the collective might of Airtel and the Idea-Vodafone combine, according to a Bloomberg report. Reliance Jio, which hasn’t made a profit since its official...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/yuutube.jpg?itok=rbwv91hH
Health & beauty YouTube's fastest growing vertical in 2017 for India

YouTube remains the top video entertainment hub – with over 225 million Indian smartphone users, using the app every month. India also reached not one, but two major YouTube milestone this year, with 200 channels now crossing the one million subscriber mark and three channels achieving 10 million...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/Manav_Sethi_0.jpg?itok=KqWggyLS
Regional content on ALTBalaji to constitute 15% of show hours

MUMBAI: The year 2017 has witnessed the phenomenal growth of regional languages, such as Tamil, Telugu, Malayalam, Gujarati, Marathi and Bengali, over Hindi and English. OTT players like ALTBalaji, Viu, Amazon, SonyLIV, Voot, Hotstar, Netflix, and YuppTV have taken a deep dive into offering...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/manav.jpg?itok=RDQizBci
Mastiii and PEN tie-up for win-win deal

Mastiii is all set to make a mark in the mobile app industry. The channel will soon expand its digital footprint via an exclusive content association with PEN India and will be available on its latest, Bollywood Times Mobile App, a one-stop destination for entertainment needs starting 9 December...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/eros.jpg?itok=0TSKcW1T
Focus shifts to online streaming for Eros

Mumbai: Production and distribution company Eros International no longer wants to be a film studio but a digital content company.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/apple.jpg?itok=amHakryx
Apple to acquire Shazam

Apple is making another big move this year. The Cupertino-based company is acquiring Shazam to bolster its music services. According to TechCrunch, Apple is all set to buy the popular music-recognition app in a nine-figure deal that could be valued around $401 million.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/kalari-kids.jpg?itok=USGGmcEz
Green Gold, Amazon Prime put Kerala martial art on the map

MUMBAI: Green Gold Animation is rediscovering Kalaripayattu, a lost martial art form of Kerala. With the purpose to educate through entertainment, the animation studio is making an exclusive series for Amazon Prime titled Kalari Kids. The series will be launched around Christmas with 20 episodes...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/vb.jpg?itok=sbWXsKb-
Vikram Bhatt to launch OTT platform on 27th Jan

MUMBAI: Finally, the launch date for director-producer Vikram Bhatt’s over-the-top (OTT) service is out. One of the latest entrants in the digital entertainment space, the OTT platform, titled VB on the Web, will begin services on 27 January 2018.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Vijay-Koshy_2.jpg?itok=KSjqXNhd
BigRock and Neustar tie up with TVF to promote the .biz extension

MUMBAI: BigRock in association with Neustar, operator of the global registry for .biz and .co has tied up with The Viral Fever (TVF) for their first ever video content partnership. With their association, BigRock and Neustar, will address the market jointly through the campaign, highlighting the...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories