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MUMBAI:
World Snooker has announced a new deal which will keep the sport
on UK pubcaster BBC Television until May 2011.
The
BBC will continue to screen full coverage of four major tournaments
currently the Grand Prix, the UK Championship, the Masters
and the World Championship - for the next five years. The BBC states
that snooker is among the most popular television sports. Viewing
figures for the World Championship final in May between Shaun Murphy
and Matthew Stevens peaked at 7.8 million.
World
Snooker chairman Sir Rodney Walker said, "In an era when many
sports are turning to satellite networks for coverage, we are very
pleased to be keeping snooker on terrestrial television until at
least 2011. This is excellent news for the many millions of snooker
fans in Britain. The new deal is also very positive news for our
players and for the sport as a whole. The BBC and their production
company TWI have set exceptional standards in the way they have
broadcast snooker and this has been a key factor behind the sport's
enduring appeal to the public. "
BBC
head of general sports Barbara Slater said: "Snooker continues
to be one of the most popular televised sports and we're delighted
it's going to continue on the BBC. Snooker has been pioneering in
terms of offering new technology, particularly with the introduction
of interactive and broadband rights.
Snooker
world number one Ronnie O'Sullivan said, "I know how many people
watch snooker on the BBC so it great news for them that they can
keep watching us. I can't imagine the big tournaments being televised
on any channel other than BBC."
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