Television

B.A.G Films forays into commercial and vernacular movie production

MUMBAI: Venturing in movie production emerges to be a good proposition for television content providers. BAG Films Ltd has officially announced its entry into feature films.

The company is eyeing the vernacular markets besides the mainstream commercial and at the same time invest in medium budget films.

The company has lined up four commercial films by 2006. B.A.G. Films Ltd, managing director Anurradha Prasad said: "Considering the experience and expertise in television production this was a natural progression for me. As a television production house we always have to make our shows audience friendly, our shows are popular but always under constant rating system and this has given us a clear understanding of viewer interest on other words we can feel the pulse of the audience and so are in a better position to deliver the correct content."

The first film to hit the floor is Rockin' with Sushmita Sen and Shiny Ahuja. The film is scripted and directed by Tanuja Chandra and the music will be rendered by Anu Malik. The second film yet to be titled Punjabi film will star Jimmy Shergil, directed by Gurbir Grewal.

The third film yet to be titled will star Vidya Balan the Parineeta fame and will be directed by Saurav Narang. The fourth film slated to be in Bhojpuri language will be finalized shortly.

B.A.G. Films Ltd film division head Mejoo Khan says: "Our four films have a strong storyline, supported with talented cast who believe in doing justice to the script. Also a right blend of marketing and distribution strategy for all our films will help us to achieve success in the competitive film industry."

Earlier this year, the company had bagged the movie rights of Taslima Nasreen's book French Lover.

At present, the political satire Poll Khol, the crime show Sansani and an investigative show Red Alert, all of which are produced by B.A.G air on Star News.

Besides, news based shows; the company has also produced serials like Kumkum - Pyara Se Bandhan for Star plus, Pyar Ki Kashti Mein and Siddhant for Star One, to name a few.

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