| MUMBAI: The BBC Governors have unveiled
the first detailed thinking for two of the major new instruments that
will underpin radical changes in the way the BBC is governed. The
new Service Licence framework and Public Value Test were first proposed
in the BBC's Charter Review submission, Building Public Value, and
have since been recognised in the Government's Green Paper as part
of its policy to replace the Board of Governors with the BBC Trust.
In his foreword to the consultation document BBC chairman Michael
Grade makes clear that it is not for the Board of Governors to determine
how the new BBC Trust will operate. However, in order to enable
the Trust to establish itself as early as possible as a new and
effective governing body, the Governors are seeking views on their
proposals from licence-fee payers, commercial broadcasters, media
groups, regulators and any organisation with relevant interests.
The evidence gathered will be presented to the Trust to assist
its members in determining and implementing its working methods
early in the new Charter period. The BBC Governors say that they
intend that the Public Value Test and the Service Licences will
help ensure a more transparent BBC and hence a more accountable
BBC.
The Public Value Test will provide a consistent and evidence-based
framework to inform decisions required of the governing body regarding
significant service-related investment proposals from BBC management.
The Service Licences will provide clarity to BBC management on what
is required from each of the BBC's services, and how their performance
will be measured.
They will also provide transparency for licence fee payers and
the commercial sector on the remit of BBC services, and on their
delivery. Grade said, "Both the Public Value Test and Service
Licences will make the BBC more transparent. This is much needed
and, if achieved, will be of benefit to licence-fee payers, to the
commercial organisations that operate within the same markets, and
to the BBC itself. In future the judgements made by the Trust on
behalf of licence-fee payers will be informed by evidence which
will be published.
"This new system won't eliminate debate about the BBC's performance
and its activities, but it will allow for public scrutiny of how
and why decisions were reached. The test for the new Trust under
my chairmanship will be the establishment of a reformed governance
structure that is more robust, effective, transparent and consistent
in its approach without stifling creativity. That is a challenge
I intend to meet."
Public Value Test - The BBC Governors propose that all major
service-related investment proposals will be subject to a Public
Value Test to assess the net public value created once measured
against market impact. There are two parts to the Public Value Test:
The Public Value Assessment (PVA) which measures the public value
which would be created by a service The Market Impact Assessment
(MIA) which measures the likely impact on existing or potential
value created in the wider market as a result of the change.
The PVT is a structured, evidence-based, decision-making tool which
aids, but does not replace, judgement on the part of the governing
body. The consultation document describes the process for both parts
of the test and the circumstances in which it is proposed that the
tests and/or its component parts should be used.
Service Licences - The Government's Green Paper endorsed
the Governors' proposal that BBC services should be subject to an
operating licence. In the consultation document the Governors suggest
a draft template outlining the information each licence might include,
together with proposals for the processes the Trust could follow
in reviewing performance against the licences, requests from management
to change the terms of a licence, consequences for poor performance
and so on.
The Governors suggest that a Service Licence should contain:
- a description of the scope of the licence: including its geographic
scope, how it is delivered and accessed by its users. Also a statement
covering prohibited activities;
- the service's budget in the first year of the licence, together
with a parameter of maximum change;
- a remit which can remain constant for several years. This includes
the service's editorial priorities and objectives, its target audience
(if the service has one) and its distinctive role within its market;
- details of the service's contribution to each of the BBC's public
purposes (or as many as are of relevance);
- conditions which would typically set minimum levels of certain
types of output on the service (eg minimum hours of Current Affairs
programmes in peaktime); and
- a framework for measuring the performance of the service, including
Key Performance Indicators for Reach, Quality, Impact and Value
for Money and incorporating the Government's listed characteristics
of public service broadcasting. New services would need to be set
appropriate targets.
The consultation will be open for eight weeks, closing on 16 December
2005.
The new Charter and Agreement will set out a framework for the
future of the BBC. Within that framework, the new BBC Trust will
be the final authority in approving the content and application
of the Service Licences and Public Value Test.
The work of the Governance Unit to date in developing theses mechanisms
is on the instruction of the current Board of Governors. It is expected
that the Government will set out a number of key issues for Service
Licences and the Public Value Test in its White Paper.
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