Television

Maa TV to invest Rs 80 million on serials

MUMBAI: In a significant strategy shift, Telugu channel Maa TV will incorporate soaps in its programming line up. Starting December 2005, the channel will begin with about eight soaps on an initial investment of Rs 80 million.

"To start with, we are launching eight soaps in the primetime band. We will be investing Rs 80 million in the project for the four-month period of December 2005 to March 2006," says Maa TV executive director Rajendra Prasad.

Till now, the entertainment channel from Maa TV Network Ltd has been banking on movies, events and interactive mobile-based shows to drive in numbers. Prasad said, the programmes which occupy the primetime band would be shifted to other "convenient" slots.

Maa TV has also been focusing its attention on the movie acquisition front. In the last eight months, the channel has spent about Rs 250 million to acquire 200 new Telugu movies. This lot includes many dubbed versions of Tamil blockbusters as well. Some of the latest flicks Maa TV has acquired include the Tamil version of this year's super hit movie Chandramukhi, Jai Chiranjeeva, Arjun and Chathrapati, apart from the complete Rama Naidu library.

The company had initiated talks with a group of investors to raise Rs 300 million through preferential allotment of shares. However, sources reveal that no agreement could be reached following which founder-promoter Murali Krishna Raju himself has now invested about Rs 400 million in the project.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/golf.jpg?itok=t1xZuWYj
Discovery strikes agreement with European Tour to expand GOLFTV portfolio and establish the ‘digital home of golf

Discovery and the European Tour have announced a new partnership that will see GOLFTV continue to expand its portfolio and move towards becoming the established ‘digital home of golf’ for fans around the world.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/cnn.jpg?itok=IIZst38X
TURNER’S KIDS AND NEWS CHANNELS WIN BIG AT INAUGURAL ASIAN ACADEMY CREATIVE AWARDS

CNN and Cartoon Network won eight honours – also known as “Goddess of Creativity” wins – at the Asian Academy Creative Awards on December 6, the region's version of the International Emmy Awards.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/history.jpg?itok=B9C8evmw
Uncover the enthralling journey of the most notorious drug lord on HISTORY TV18 HD’s ‘The Rise & Fall of Pablo Escobar’

Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good.” forms the basis for a thrillingbiography of the world’s most infamous drug lord.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/fest.jpg?itok=5V_pyoi4
Mumbai, Gear Up For DreamHack - The World’s Largest Gaming Festival

Starting 21st December, get ready to experience the world’s largest gaming festival – DreamHack, right here in Mumbai

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/dicsovery.jpg?itok=ZYY7lByI
DISCOVERY channel to premiere ‘Extreme Jobs with Tim Kennedy’ from 17th December

Discovery Channel to premiere no holds barred series EXTREME JOBS WITH TIM KENNEDY hosted by Special Forces Sniper and fearless Green Beret, Tim Kennedy.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/EPIC.jpg?itok=i91JRmMd
EPIC To End The Year On A Special Note

India’s leading Hindi infotainment channel continues to strengthen its position in the infotainment genre through innovative and engaging programming. EPIC Channel is bringing two new special shows – a war documentary ‘Sentinels of the Snow’ by Maj. Gen. G.D. Bakshi and a glimpse into the lives of...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/VBS_18.jpg?itok=QUi27pWH
TV still has headroom for monetising from underpenetrated areas

With the advent of OTT platforms, technological disruptions and change in content consumption trends, traditional linear TV has been facing a difficult time. Moreover, demonetisation and inclusion of GST also came as additional challenges in the recent past, with effects that lingered for long,...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/news.jpg?itok=U8axkKyv
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/zmat.jpg?itok=1WsUWFIY
Zee TV VP marketing Azmat Jagmag quits

Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories