Maa TV to invest Rs 80 million on serials

MUMBAI: In a significant strategy shift, Telugu channel Maa TV will incorporate soaps in its programming line up. Starting December 2005, the channel will begin with about eight soaps on an initial investment of Rs 80 million.

"To start with, we are launching eight soaps in the primetime band. We will be investing Rs 80 million in the project for the four-month period of December 2005 to March 2006," says Maa TV executive director Rajendra Prasad.

Till now, the entertainment channel from Maa TV Network Ltd has been banking on movies, events and interactive mobile-based shows to drive in numbers. Prasad said, the programmes which occupy the primetime band would be shifted to other "convenient" slots.

Maa TV has also been focusing its attention on the movie acquisition front. In the last eight months, the channel has spent about Rs 250 million to acquire 200 new Telugu movies. This lot includes many dubbed versions of Tamil blockbusters as well. Some of the latest flicks Maa TV has acquired include the Tamil version of this year's super hit movie Chandramukhi, Jai Chiranjeeva, Arjun and Chathrapati, apart from the complete Rama Naidu library.

The company had initiated talks with a group of investors to raise Rs 300 million through preferential allotment of shares. However, sources reveal that no agreement could be reached following which founder-promoter Murali Krishna Raju himself has now invested about Rs 400 million in the project.

Latest Reads
Big Trunk Communications bags digital mandate of Discovery Kids channel in India

Big Trunk Communications, a Mumbai-based full-fledged creative digital agency, has acquired digital duties for Discovery Kids channel in India.The business was won as part of a pitch against leading digital agencies.

Television TV Channels Kids
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories