Television

ABC launches interactive initiative 'Confessions of a Desperate Housewife'

MUMBAI: US broadcaster ABC has announced an online interactive initiative around one of its biggest shows Desperate Housewives.

The broadcaster is calling for juicy confessions on video tape for a series of new, video montages entitled Confessions of a Desperate Housewife. They will air ABC.com and distributed wirelessly later this year. The confession could be from an American who consider herself to be a desperate housewife to someone who feels that he is married to a desperate housewife.

ABC.com is looking for people who are ready to confess their darkest housewife secrets. After all, as the show's tagline points out everyone has a little “dirty laundry.” All fans have to do is go online and make a video of no more than 30 seconds answering any or all of the six questions that have been posed online. In India the show airs on Star World.

To view the questions, one can log on to www.ABC.com and navigate to the “Desperate Housewives” or go directly to www.desperatehousewives.com. Once there, click on the link for the “Confessions of a Desperate Housewife Contest,” where one will find the six questions to answer and instructions on how to create and submit your video, plus a release form and rules.

The questions include “My guilty pleasure is…,” “Here’s how far I’ll go to keep a secret. I’ll…”, “When I want attention, my secret weapon is…”, The more honest, unique and interesting the response, the more likely the video might be chosen to be a part of the specially produced Confessions of a Desperate Housewives video montages.

ABC business development senior VP Bruce Gersh says, “Our Confessions of a Desperate Housewife promotion gives fans a fun and interactive way to share their confessions with the world. By providing us with their personal video confessions, we can combine their personal experiences with similar themes from Desperate Housewives and turn it into original short format programming content to be distributed online and wirelessly. It’s another interesting way for fans to get involved in their favourite show.”

 

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