ABC launches interactive initiative 'Confessions of a Desperate Housewife'

MUMBAI: US broadcaster ABC has announced an online interactive initiative around one of its biggest shows Desperate Housewives.

The broadcaster is calling for juicy confessions on video tape for a series of new, video montages entitled Confessions of a Desperate Housewife. They will air and distributed wirelessly later this year. The confession could be from an American who consider herself to be a desperate housewife to someone who feels that he is married to a desperate housewife. is looking for people who are ready to confess their darkest housewife secrets. After all, as the show's tagline points out everyone has a little ?dirty laundry.? All fans have to do is go online and make a video of no more than 30 seconds answering any or all of the six questions that have been posed online. In India the show airs on Star World.

To view the questions, one can log on to and navigate to the ?Desperate Housewives? or go directly to Once there, click on the link for the ?Confessions of a Desperate Housewife Contest,? where one will find the six questions to answer and instructions on how to create and submit your video, plus a release form and rules.

The questions include ?My guilty pleasure is?,? ?Here?s how far I?ll go to keep a secret. I?ll??, ?When I want attention, my secret weapon is??, The more honest, unique and interesting the response, the more likely the video might be chosen to be a part of the specially produced Confessions of a Desperate Housewives video montages.

ABC business development senior VP Bruce Gersh says, ?Our Confessions of a Desperate Housewife promotion gives fans a fun and interactive way to share their confessions with the world. By providing us with their personal video confessions, we can combine their personal experiences with similar themes from Desperate Housewives and turn it into original short format programming content to be distributed online and wirelessly. It?s another interesting way for fans to get involved in their favourite show.?


Latest Reads
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories