Multivision Multimedia to distribute 34 Hollywood films, plans foray into Hindi movies

MUMBAI: Multivision Multimedia India Ltd has acquired 34 Hollywood movies for an estimated $1 million to distribute in India.

The plan is to have a release every month, says Multivision India director Ajoy Guptaa who was earlier with Essel; Group's E-City Entertainment and E-City Films as chief officer (reporting in to CEO Atul Goel). Already released is Monster In Law, starring Jane Fonda, Jennifer Lopez and Michael Vartan. On 25 November After the Sunset (Pierce Brosnan and Salma Hayek) will be released, followed by Hostage (23 December) and Crash (20 January).

The company also plans to dub some of these movies into Hindi, Tamil and Telugu languages. "We plan to dub around 8-10 movies from the current portfolio, mainly in the action genre," says Guptaa.

Other movies in the line-up include 88 Minutes (Al Pacino), 16 Blocks (Bruce Willis, Mos Def), End Game (Cuba Gooding Jr, James Woods and Angei Horman) and other big ventures like Contract (John Travolta, James Ganddolfini, Salma Hayek) and Edison (Nicholas Cage).

With the major Hollywood studios having aligned with different companies for distribution in India, Multivision Multimedia aims to tap independent Hollywood producers.

"We plan to source good Hollywood movies across the genres for distribution in India. There isn't just one Harry Potter or Spider-Man released every year. There is a large segment of independent producers to tap," says Guptaa.

Is Multivision Multimedia ready to distribute Hindi movies as well? "We are definitely looking at that market," says Guptaa. But aren't prices too high? "Overseas prices for Hindi movies are particularly high and not so realistic," he adds.

The company also plans to foray into Hindi movie production. "It is definitely on the cards but we haven't decided when. It is a logical progression to our existing line of business activity," says Guptaa.

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