Television

Mobile Media signs deal with Two Minute Television

MUMBAI: The Norway headquartered Mobile Media Company which produces and globally distributes branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts has announced an agreement with Two Minute Television which creates original, episodic TV shows.

Two Minute Television's original made-for-mobile content will be distributed across Mobile Media's international distribution platform (MoConDi).

Mobile Media North America executive VP and GM Steinar Svalesen says, "Made-for-mobile TV is one of the biggest drivers in the growth of mobile entertainment. We are delighted to partner with Two Minute Television. They are blazing a new trail in the field of short-form, made-for-mobile entertainment."

The Two Minute Television Network distributes across television (broadcast, cable and VOD), Internet (media Web sites and portals) and mobile platforms. The company has created, produced, and successfully launched episodes for four series - Genius On A Shoestring, Adventures in Speed Dating, News With A Punchline and Celebrity TV-Red Carpet.

Two Minute Television states that it is also evolving beyond original content production and distribution to become an entire network of channels. The upcoming network channels are Reality, Comedy, TV station affiliate programming, Experts, Brand Names, Catwalk, Mommy and Me, What's Next, and My Own Videos, among others. In addition, Two Minute Television distributes third-party short-form

programming from around the world, and is preparing to launch an international dating show.

Two Minute Television chairman and founder David Post says, "We are entering into the second important phase of development as a company by developing a network of entertainment channels that can be broadcast across all screens - including the 4th, the mobile phone - around the world."

Mobile Media claims that it currently engages with an audience of over 500 million mobile users throughout Europe, the US, South America and Asia Pacific. It works in partnership with mobile network and portal operations, media companies, brand managers and agencies.

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