India on the edge of a giant revolution : Stringer

MUMBAI: The $ 67 billion Sony Corp's chairman and CEO Howard Stringer has hinted at expanding the company’s business in India, saying, “We are here to stay and build and share something special.”

India stands on the edge of a giant revolution and Sony is glad to be “here in this part of the Indian renaissance,” he said.

Sony Corp's diversified business activies in India include consumer elctronics, media and entertianment and telecommunications.

As a step up in the plans, Sony Pictures Entertainment (SPE) announced yesterday its intent to make an entry into Hindi films and has signed a co-production deal with noted director Sanjay Leela Bhansali who has made criticially-acclaimed films like Khamoshi, Devdas and Black.

“That’s a milestone worth celebrating. The aim is not to put the stamp of Hollywood here. There is enough talent in Bollywood. Another important milestone for us is the growth of our television business in India,” said Stringer who is on a maiden visit to India.

Stringer, whose father had been posted to India during the pre-Independence days in the Airforce, was addressing today a distinguished gathering organised by the Federation of Indian Chambers of Commerce and Industry (Ficci) for a luncheon get-together in Mumbai to mark the 10th anniversary celebrations of Sony Entertainment Television (SET) India.

Stringer was in Delhi yesterday and met up with Prime Minister Manmohan Singh. During the meeting, the Indian PM dwelt, amongst other things, at length on Sony's manufacturing unit in India, which now has been closed down.

On the content front, Sony's presence in India is impressive. “We are proud of what we have accomplished. We chased down cricket and I got my enthusiasm quickly. We also have movies, which Indians love to watch,” Stringer said.

When Sony started SET India in 1995, the company saw an emerging opportunity. It has become a foundation for content in this country, he added.

The world of content and hardware is co-mingling. The challenge for Sony is to break down the barriers between the standalone companies and bring in cross-polination between content and devices, Stringer empahasised, hinting that in the future there would be increased synergies amongst the various businesses of Sony Corp here.

When asked whether Sony was going to play a serious role in fighting piracy --- an issue that is taking alarming proportions --- in India as it was entering into film production, Stringer said it was part of a global problem and was a "big challenge" for many countries.

But, what is Sony’s investment plans and growth strategy? “I am in the ghastly phase of restructuring. We have to quickly move from that to the growth process even as we make an organic attempt to reinvent the company,” Stringer explained, deflty side-stepping a direct answer on the issue.

Also present at the luncheon meeting were SET India senior executives, including CEO Kunal Dasgupta, COO NP Singh and EVP ad sales and revenue management Rohit Gupta.

After attending SET’s birthday party on Saturday (22 October), Stringer will leave next day.

On his India visit, Stringer is accompanied by senior executives from the company, including Sony Pictures Entertainment chairman and CEO Michael Lynton and Sony Pictures Television International president Michael Grindon

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories