iWorld

Broadcast India Symposium: Digitising content is the future

MUMBAI: Telcom companies have gone in for broadband on the wi-fi line as revenues from voice calls have fallen, said Shah Technologies' Sujata Dev.

Explaining this trend, Dev said this was because the market was maturing. She was speaking about the merits of digitising content at today’s Broadcast India Technical Symposium.

The broadband roadmap, she noted, starts with infrastructure which VSNL, Tatas, Reliance provide and use. Then there are triple play ports which use ADSL 2+ technology. Then a content delivery network is needed. This consists of servers, routers, set top boxes. Service come in two forms - multi cast and unicast.

In this convergence environment, the PC gets television functionality like films and interactive games. The television can get PC functions like email, internet and video on demand (VOD). The code to be used in VOD is still being debated upon. Right now MPEG 2 is used. Rich media is a must for IP service providers and it is important that compression technology matches it. For the content owner, protection of his offerings is important. There is a revenue sharing arrangement that exists between the content owner and the service provider.

The challenges here are to increase the transmission rate while decreasing bandwidth requirement. There has always been a question: last minute bandwidth availability. ADSL 2+ transmits at the rate of 24mbps. It requires 2.2 mhz bandwidth One the mobile front, revenues in India are expected to reach $3 billion by 2009. One way in which mobile providers can differentiate themselves is through the kind of content that they have. So a creative repurposing of content is needed. The value chain is content aggregation, content repurposing and the customer.

Speaking also about digital cinema, Dev said In India we are yet to see satellite-delivered movies. "This will help curb piracy and shorten the gap between a film's release and its distribution," she said.

In digital cinema a film gets uplinked through a teleport. It is received at different locations. Each location has a Digital Light Processor which is a computer based system. Frame by frame processing happens and then binary bit streams go onto the screen. A system like this can also be used for an ATM operation and cyber gaming, Dev noted.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/napoli.jpg?itok=im3fo3xQ
Serie A club, Napoli partners Amazon to launch merchandise store

he runner-up club of 2017-18 season, Napoli in Serie A has tied-up with e-commerce giant Amazon to launch an exclusive brand store.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/whatsapp.jpg?itok=kalU53Gv
WhatsApp to limit forwarding to five chats in India

WhatsApp, the world’s most popular messaging app, is now firmly embedded into our social fabric.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/mart.jpg?itok=K5Oj3hNi
Walmart may enter video streaming biz to compete with Amazon

Retail giant, Walmart, which is in an ongoing war with Amazon in the sector, is likely to scale the war to video steaming business also.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/rpime.jpg?itok=2k5xLX6P
Prime Members in India enjoyed the biggest Prime Day yet; record number of members shopped deals and streamed movies and music

More customers in India joined the Prime membership program in the week leading up to Prime Day than in any other week before, with more than 35% of new members living in tier 2-3 towns.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/broad.jpg?itok=uL-vHx52
Broadband internet subs growth higher in May-18 than previous month

India witnessed 2.91 percent growth in broadband internet customers in the month of May 2018 (May-18, month under review) according Telecom Regulatory Authority of India (TRAI) data for the month ended 31 May 2018. Hence, 122.10 lakh (122.10 million, 1.221 crore) broadband subscribers were added...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/udaysodhi-8_0.jpg?itok=ad11d_IO
15-20% of total WC viewership for SonyLiv was female

FIFA World Cup (WC) 2018 has surpassed the expectation of Sony Pictures Networks India's digital arm, SonyLiv, by miles in terms of viewership numbers and brand associations.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/gulshan.jpg?itok=fVGXaqTq
Former Times Internet CRO Gulshan Verma joins Hotstar

After almost three years in the company, former Times Internet chief revenue officer Gulshan Verma has joined Hotstar.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/spull.jpg?itok=T6UMGZUM
Spuul Now Available at Ola’s Connected Car Platform, Ola Play

Spuul, the popular global video-on-demand (VOD) platform today announced a partnership with India’s leading and one of the world’s largest ride-sharing companies, Ola and its connected car platform for ridesharing, Ola Play.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/bimal_0.jpg?itok=NP7W1i6K
Viu appoints Bimal Unnikrishnan as india content head

Viu, leading OTT service by PCCW and Vuclip, has appointed Bimal Unnikrishnan as Vice President Content for India to focus on the service’s original content portfolio. Bimal will report to Vishal Maheshwari, Country Head for Viu India.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories