FremantleMedia to produce telenovela for Dutch channel Talpa

CANNES: FremantleMedia, a prominent international content creator, producer and distributor, has secured a commission with new Dutch channel Talpa for telenovela Betty La Fea.

This was announced today by FremantleMedia-owned Dutch production company Blue Circle managing director Monica Galer.

The deal will see the production of 200 episodes of Betty La Fea with an air date set for January 2006. The German adaptation of Betty La Fea, known locally as Verliebt In Berlin, has performed fantastically well.

Sony Entertainment Television (SET) India had secured the same format to create a primetime soap Jassi Jaisi Koi Nahin. The show went on to become one of the successful stories of Indian television.

Blue Cricle managing director Monica Galer says: "We are delighted with this latest commission. Talpa is the perfect home for Betty La Fea: the show is sure to bring the channel great ratings and a loyal audience and Talpa will give the production the high-quality profile it so keenly deserves."

Betty La Fea follows the story of Betty, a brilliant economist with a masters degree in finance. She's bright, dedicated and innovative. She has only one flaw. She is ugly.

Betty has given up hope of finding anyone who will see past her looks and so concentrates her energies into her work. But now she needs a job. Fed up with being constantly rejected, Betty applies for a secretarial role at Eco Moda, a top fashion house.


Armando, Betty's potential boss, is taken aback by Betty's appearance. Could he hire someone so ugly? Once more it seems her looks will stop her getting the job. And it seems as if Armando's fiancee, Marcela, will install her friend in the role instead.

But Armando has other ideas. Much to the surprise of his colleagues, Armando gives Betty a job.

Despite Betty's clumsiness, Armando begins to realise her strengths. She extricates him from illicit romantic dalliances, and keeps fiancee Marcela off his case. And Betty's brilliant business acumen means that a sister company she runs outstrips Eco Moda.

Meanwhile, Betty is falling helplessly and hopelessly in love with Armando. She knows that Armando is way out of her league but Betty pines from afar.

Eco Moda's fortunes slump further and Armando realises that it is on the brink of ruin. Only Betty can help him. Armando knows she is madly in love with him so attempts to seduce her to secure her help. Betty knows Armando is using her - but part of her wants to succumb, if he'll only love her.

Will Betty ignore the alarm bells in her head and leave Armando to be ruined? Or will she take his false affection and risk having her heart broken terribly?


Latest Reads

All India Radio, Radio Mirchi, INOX & State Governments join forces with The Festival of Bharat

The Festival of Bharat, a one-stop experiential window into the best of India, partners with India’s national broadcaster, All India Radio, and India’s favourite Hindi music radio station, Radio Mirchi to promote arguably the largest PPP (privately funded and organised, government backed) cultural...

Specials Event Coverage Occasions
FICCI BAF Awards 2018 entries now open

FICCI Frames–the three-day global convention covering the entire gamut of India’s media and entertainment industry–is close, bringing with it the Best Animated Frames (BAF) Awards, one of the most coveted animation, visual effects and gaming (AVG) awards. The last date to submit entries for the...

Specials Event Coverage Ficci Frames
Houseful at Bengaluru leg of MIP India roadshow

BENGALURU: All the seats were taken and more had to be brought in as the Bengaluru leg of the MIP TV India roadshow ended last evening at the Lalit Ashok. With the theme ‘A Seamless Content World’, the Bengaluru MIP was addressed by Reed Midem (Paris) Asia Head Paul Barbaro and India...

Specials Event Coverage Miptv
Industry hails doubling of digital allocation

One of the key points that came out of Finance Minister Arun Jaitley’s Union Budget 2018-19 was the focus on Digital India. The allocation was doubled to Rs 3073 crore and the budget was clearly beyond wooing voters.

Specials Budget Budget 2017
Adlabs entertainment ltd. bags 'Best Customer Experience in Services Sector'

Adlabs Entertainment Ltd. has been announced winners of the “Best Customer Experience in the Services Sector” category under the Customer Experience Awards amongst some very prominent brands. The award presented by Zendesk was a part of the 11th edition of The Customer FEST Show 2018 conducted by...

Specials Promonet feature
Digital industry celebrates Union Budget 2018

MUMBAI: The Union Budget for 2018 that was finally unveiled yesterday turned out to be a rather disappointing one for the industry at large but Digital India and digitisation got prime time attention. The budget focused on the middle class and rural population, guided by the mission to strengthen...

Specials Budget Budget 2017
2017's Top India TV industry leaders - Part I

MUMBAI: The year 2017 threw up myriad conundrums and dilemmas for the men and women who are the showrunners of India’s media and entertainment (M&E) sector, which is expected to grow at a compound annual growth rate (CAGR) of 13.9 per cent, to reach USD 37.55 billion by 2021 from USD 19.59...

Specials Year Enders
Union Budget 2018: Populist budget fails to excite industry at large

The Union Budget finally arrived today with all eyes fixated on Finance Minister Arun Jaitley. He presented his fifth Union Budget, which was also the last one for the Modi government before India sets out to choose its new prime minister next year. Riding on optimism, different research firms,...

Specials Budget Budget 2017
Industry holds bright outlook for budget 2018

MUMBAI: With the D-Day already here, the media and entertainment industry is keeping its fingers crossed after a difficult year that bore the full brunt of the introduction of GST. With things settling and the general elections not too far away, a more populist budget is expected from FM Arun...

Specials Budget Budget 2017

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories