Mouse all over the Mart

CANNES: Remarkable! How a year can make such a difference to a network. If there is one media powerhouse that seems to be here, there and everywhere at Mipcom 2005 it is Disney. Right from the main Palais and splashed across the frontal facades of the main hotels facing the waterfront, the Little Big Mouse can be seen almost anywhere you look.

And it's not as if Disney is doing the Mickey on the delegates attending the mart. It's been a stellar year on the television front for the media powerhouse. And all of that great news has been principally on the back of three monster global hits - Desperate Housewives, Lost and Grey's Anatomy. ABC is currently the number one network in the US and has shown double digit ratings growth in all demographics.

As for Buena Vista International Television, the distribution arm of Walt Disney Television International, it's been a wild ride on the gravy train. $ 1 billion in revenues, and 28 per cent growth and counting are just some of the numbers thrown up by BVITV.

Not surprisingly, a huge amount of business for BVITV has been coming in from the "emerging markets" (maybe its time they did away with that nomenclature) India, China, Russia and Central Europe.

As regards properties that are expected to make a splash when they hit Indian shores BVITV-AP senior vice president and managing director Steve Macallister mentioned Grey's Anatomy (the medical drama is second biggest new show in the US) and Commander In Chief (revolves around the US president). In the kids category, there is Little Einstein, O Ban Star Racer (part of the Jetix block) and Mickey Mouse Clubhouse.

A notable feature at Mipcom is that Disney has made the mart the launch pad for Mickey Mouse Clubhouse. The education oriented CGI animated series will premiere on Disney channels worldwide in the second quarter of 2006 and will be available for debut on terrestrial outlets in September 2006.

And in keeping with the general gung ho feel within BVITV, the market has seen a number of announcements being made. Some of the notable ones of interest to Asia include the local production for India of Extreme Makeover and the sale of Home Improvement in the Russian territory.

Meanwhile, BVITV-Asia Pacific announced today that it had completed a deal with Korea's largest multi-program provider Orion Cinema Network, to acquire Asian distribution rights for OCN's first TV miniseries production, COMA. The show is expected to start broadcasting in Korea in November on OCN's movie channel. Among other announcements made today was the production licencing agreement for the reality series I Wanna Be A Soap Star with Ukranian commercial broadcaster Inter TV.


Latest Reads

MIPCOM 2016 sets new records

CANNES: Record attendances at MIPJunior and MIPCOM, more World Premiere TV and International Screenings than ever, a remarkable Japan Country of Honour programme, a Personality of the Year, Shonda Rhimes, who packed delegates into her keynote interview and a tour de force opening keynote from Sony...

Specials Event Coverage Mipcom
BidSlate offers film buyers, content-owners negotiation platform

What if filmmakers didn’t have to rely solely on film markets and sales agents to sell content? And international film buyers had continuous access to a 24/7 international marketplace populated by an ever-growing catalog of content?

Specials Event Coverage Mipcom
Two popular BMX content creators join XTreme video multi-platform network

XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading...

Specials Event Coverage Mipcom
INsight-Flare to produce reality competition 'The Line'

INsight TV has commissioned yet another new original format in Ultra HD, partnering with Flare Media to produce the reality competition The Line.

Specials Event Coverage Mipcom
FremantleMedia brings 'Familiar Taste' to MIPCOM

FremantleMedia is bringing a brand new title to MIPCOM 2016, which promises to leave viewers feeling warm inside. Familiar Taste sees well-known faces thanking those people who have had a major impact on their lives by sharing with them a surprise meal they have cooked themselves.

Specials Event Coverage Mipcom
MIPCOM: Beta Film delivers interactive TV-event 'The Verdict' throughout Europe

The interactive TV-event The Verdict continues its roll-out throughout Europe and will be simultaneously broadcast in six countries with additional territories to follow. The MOOVIE production by Oliver Berben (“Shades of Guilt”, “Hotel Adlon – A Family Saga”) will be screened in Germany, Austria,...

Specials Event Coverage Mipcom
'Inside the Masters of Dirt' on INsight TV to have non-scripted reality series in ultra-HD

INsight TV has commissioned a new, non-scripted reality series Inside the Masters of Dirt with XTreme Video, which follows the crew that produces the popular freestyle motocross arena show of the same name. Featuring fearless leaders in extreme motorsports, XTreme Video will be the first to present...

Specials Event Coverage Mipcom
MIPCOM: Cyber Group Studios signs deals with broadcasters, digital platforms

On the heels of MIPCOM Junior, Paris-based producer and distributor Cyber Group Studios continues to establish a strong presence worldwide by signing new agreements with buyers including major broadcasters and digital platforms for more than ten series of its catalogue. Deals cover players such as...

Specials Event Coverage Mipcom
Bloomberg Media Distribution signs Hollywood Reporter, Billboard, El Financiero, STAT as partners

Bloomberg Media Distribution today announced a partnership with a raft of premium publishers to provide business, technology, entertainment, music, lifestyle and health news to global audiences. Launched at MIPCOM, Bloomberg Media Distribution will distribute The Hollywood Reporter, Billboard, El...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories