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MTV Networks Music/Logo Group president Van Toffler says, "We
have pulled out all the stops for Madonna's new release, offering
fans exclusive content on handsets, the internet, on broadband as
well as multiple TV shows. There is simply no better artist to break
new multiplatform ground than the always provocative Madonna. We
are honoured that she chose MTV, VH1 and Logo as the exclusive outlets
for her movie I'm Going To Tell You a Secret. This reveals
how she, as a person, and her music have evolved since Truth
or Dare."
The video for Madonna's new single Hung Up directed by John
Renck, will have a World Premiere in late October on VH1 with airings
the same day on MTV's TRL, Logo, MTV Hits and VH1 Classic. Additionally,
MTV News and VH1 News will be the first outlets to conduct in-depth
interviews with Madonnal around the album's release.
I'm Going to Tell You A Secret Madonna's new documentary
film, covers her journey on and off stage during her "Re-Invention
Tour". It will debut on MTV US on 21 October 2005 and air on
VH1 and Logo the next week. A ten-minute sneak peek of the new documentary
will be available on-demand on Vspot, VH1's broadband entertainment
service.
Madonna says, "With so many highlights of my career having
taken place on MTV and VH1 and then with the addition of their new
Logo network, it just made perfect sense to air it for my fans on
those outlets. It is not merely that they provide platforms for
reaching the widest possible audience, it's also about sharing a
vision. MTV and I have grown up together. We
understand and respect each other. Their fans are my fans and vice
versa. Simply put: they get it."
The video's premiere and presentation of her documentary film complement
an extensive multiplatform celebration of Madonna's new studio album,
which also includes exclusive on-line content, audio streams, on-demand
broadband access and the first master ring tone off her upcoming
release. The exclusive programming content is expansive and caters
to the unique demographics serviced by each of the MTV Networks
brands.
Wireless - Madonna fans have had an opportunity to purchase
the exclusive ring tone for Hung Up a full month prior to
the singles release. The master tone is available via *MTV on Virgin
Mobile, MTV.com or at the VH1 Mobile store on VH1.com. In addition
to the ring tone, exclusive and original wireless content will include
music videos, interviews and behind-the-scenes clips from Madonna's
appearances on MTV and VH1.
Broadband - 24 hours after the October premiere of Hung
Up the video will be available to fans on-demand for an exclusive
48-hour window on broadband video networks MTV Overdrive and VH1's
Vspot. Both Overdrive and Vspot will create original content and
programming celebrating the release including on-demand interviews,
music videos
and a Sneak Peek of Let Me Tell You A Secret from tonight
17 October 2005.
Online - Madonna fans can exclusively preview her anticipated
new CD when MTV.com's The Leak, VH1.com's Hear Music First
and LOGOonline.com's Out First stream all the 12 tracks from
Confessions On A Dance Floor in their entirety from 8 November
2005, one week prior to the album's 15 November 2005 release. LOGOonline.com's
"Out First," the newest addition to MTV Networks multiplatform
outlets, offers the GLBT audience a unique and distinct online space
to celebrate music and artists.
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