Television

MTV US celebrates the release of Madonna's new album

MUMBAI: US broadcaster MTV Networks Music/Logo Group's television, online, broadband and wireless platforms will be the exclusive outlets to preview all things Madonna celebrating her new album, Confessions On A Dance Floor.

Madonna's very first appearance in support of the new album is scheduled on MTV US' show Total Request Live tonight (17 October). This offers fans a first-listen to the single Hung Up simultaneous to the single's release on radio. MTV' content surrounding Warner Bros. Records' 15 November 2005

release of Confessions On A Dance Floor mark a multiplatform milestone for the company. MTV, Logo and VHI's content-driven platforms will each offer fans the ability to celebrate the music from one of the world's biggest artists via multiple mediums.

MTV states that the announcement further solidifies a relationship with Madonna that has spanned over two decades, and included groundbreaking music videos, interviews, historic performances and 20 Video Music Awards wins over the years, including the coveted Video Vanguard Award recognising her entire catalogue of music videos.

MTV Networks Music/Logo Group president Van Toffler says, "We have pulled out all the stops for Madonna's new release, offering fans exclusive content on handsets, the internet, on broadband as well as multiple TV shows. There is simply no better artist to break new multiplatform ground than the always provocative Madonna. We are honoured that she chose MTV, VH1 and Logo as the exclusive outlets for her movie I'm Going To Tell You a Secret. This reveals how she, as a person, and her music have evolved since Truth or Dare."

The video for Madonna's new single Hung Up directed by John Renck, will have a World Premiere in late October on VH1 with airings the same day on MTV's TRL, Logo, MTV Hits and VH1 Classic. Additionally, MTV News and VH1 News will be the first outlets to conduct in-depth interviews with Madonnal around the album's release.

I'm Going to Tell You A Secret Madonna's new documentary film, covers her journey on and off stage during her "Re-Invention Tour". It will debut on MTV US on 21 October 2005 and air on VH1 and Logo the next week. A ten-minute sneak peek of the new documentary will be available on-demand on Vspot, VH1's broadband entertainment service.

Madonna says, "With so many highlights of my career having taken place on MTV and VH1 and then with the addition of their new Logo network, it just made perfect sense to air it for my fans on those outlets. It is not merely that they provide platforms for reaching the widest possible audience, it's also about sharing a vision. MTV and I have grown up together. We

understand and respect each other. Their fans are my fans and vice versa. Simply put: they get it."

The video's premiere and presentation of her documentary film complement an extensive multiplatform celebration of Madonna's new studio album, which also includes exclusive on-line content, audio streams, on-demand broadband access and the first master ring tone off her upcoming release. The exclusive programming content is expansive and caters to the unique demographics serviced by each of the MTV Networks brands.

Wireless - Madonna fans have had an opportunity to purchase the exclusive ring tone for Hung Up a full month prior to the singles release. The master tone is available via *MTV on Virgin Mobile, MTV.com or at the VH1 Mobile store on VH1.com. In addition to the ring tone, exclusive and original wireless content will include music videos, interviews and behind-the-scenes clips from Madonna's appearances on MTV and VH1.

Broadband - 24 hours after the October premiere of Hung Up the video will be available to fans on-demand for an exclusive 48-hour window on broadband video networks MTV Overdrive and VH1's Vspot. Both Overdrive and Vspot will create original content and programming celebrating the release including on-demand interviews, music videos

and a Sneak Peek of Let Me Tell You A Secret from tonight 17 October 2005.

Online - Madonna fans can exclusively preview her anticipated new CD when MTV.com's The Leak, VH1.com's Hear Music First and LOGOonline.com's Out First stream all the 12 tracks from Confessions On A Dance Floor in their entirety from 8 November 2005, one week prior to the album's 15 November 2005 release. LOGOonline.com's "Out First," the newest addition to MTV Networks multiplatform outlets, offers the GLBT audience a unique and distinct online space to celebrate music and artists.

 

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