BBC launches online word game for Chinese English language learners

MUMBAI: Chinese English language learners across the world can now start playing the newly launched BBC word game -- BBC Word Master. Launched by the BBC Learning English China Team, the fun game - built with flash technology - can be played at

Inspiration for BBC Word Master, which launches with three other learning activities, came when the BBC Learning English China team toured 30 universities in China earlier this year.

BBC Learning English China Team editor Alison Konieczny explains, "The university tour really gave us the opportunity to connect with our audience. We met and spoke with about 6,000 students who shared valuable information and ideas about how they learn English. Chinese learners tell us that online is by far the best way to learn English so we created learning activities that not only do the job but also look good and are lots of fun."

"The most important aspect of BBC Word Master and the learning activities launching with it, is that they all use authentic, contemporary language, giving learners in China a real insight into how the English language is really spoken and how people really live in the UK. What is also ideal for Chinese learners, most of whom have very limited time, is that everything online at can be downloaded either on to a desktop or into an MP3 and be completed or listened to at their own convenience," Konieczny adds.

The game BBC Word Master was designed and built in house by the BBC World Service New Media team. It challenges the English learner to spell a missing word in a sentence against the clock. A score is given for each correctly spelt word and, with 10 words to spell per game, the aim is to improve on the score with each new game.

It has three levels of difficulty, up to 3,000 items of vocabulary and the option to hear the sentence in English or, for struggling learners, see it written in Chinese. The other learning activities of BBC Word Master, which make learning fun are:

Take Away English: English learners are presented with a topical article that could be found in any UK lifestyle magazine. Using everyday contemporary language, subjects range from London winning the 2012 Olympics to the history of the Notting Hill Carnival. The articles can be read online or saved as a PDF. After reading the article, English learners can read, listen to or download into their MP3 a glossary of key words and phrases highlighted.

Real English: This is a two minute online audio of the radio programme of the same name which teaches English learners a new contemporary word everyday. The history of the word is explained in both English and Chinese and is also heard being used in natural conversation

BBC Learning English publishes free internet and radio resources for English language learners and teachers. Its teams provide dedicated resources to learners in China and the Middle East, and also collaborate with the British Council providing online resources for teachers of English as Foreign Language (EFL). BBC Chinese can be heard in Mandarin on FM in more than 20 cities in China and on short wave across the Asia Pacific for six hours each day.

Latest Reads
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

Television TV Shows Drama Series
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories