Television

MTV hatches deal with US mobile service provider Sprint

MUMBAI: MTV and Sprint which claims to be the third-largest wireless carrier in the US have announced an agreement.

This will bring the top MTV Networks’ brands and programming direct to Sprint PCS customers on their multimedia phones, giving them access to comedy, music and much more in the palm of their hand.

From next month Sprint expects to offer its customers access to programming and other short content from some of MTV Networks’ leading cable networks, including Comedy Central, VH1, CMT, Nickelodeon and The N.

The agreement expands the line-up of multimedia channel offerings available via the Sprint PCS Vision Multimedia Services. All of the Sprint multimedia channel offerings are available on the Nationwide Sprint PCS Network (CDMA 1XRTT).

MTV senior VP digital music and media Jason Hirschhorn said, “The relationship each MTV Networks channel has with its audience is very unique, so we’re highly focused on making sure our mobile content is equally unique – and available to all of our audiences wherever they are across multiple platforms. As we continue extending the distribution of our successful mobile video franchises, we are constantly reminded that consumers will go to the brands they love to customize their wireless experience. In a way, it’s kind of like Pimp My Phone.”

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Unsponsored 'Remonetise India' simulcast on all Times channels without ads

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Dec '16: Private TV channels now number 899

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Network 18 board approves amalgamation of subsidiaries; adjusted operating profit down in Q3-17

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Sony Entertainment CEO Lynton stepping down; Hirai to take on more responsibility

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IOA suspension revoked following Kalmadi, Chautala's removal

Following the "corrective action in reversing the decisions with regard to Suresh Kalmadi and Abhay Singh Chautala," the suspension of the Indian Olympic Committee by the Government has been revoked. Chautala and Kalmadi had been made life presidents of IOA but the decision was reversed in view of...

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Anup Viswanathan quits Sony Entertainment Television

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Sun Network channels rule ratings in south India

Despite the setback in the Kannada general entertainment television channel space where the Kalanithi Maran-run Sun TV Network’s Udaya Movies was placed at number 4 and Udaya TV at number 5 in BARC rankings, in the other southern regional space, its channel continue dominance.

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