MTV picks up the Tempo in the Caribbean

MUMBAI: MTV Networks will launch a new channel Tempo dedicated to Caribbean music and culture in that region and in the US next month on 21 November 2005.

Tempo will target all people with a passion for the Caribbean lifestyle. The channel provides a mix of original and acquired programming that is vibrant, relevant to its audience and true to the spirit of the Caribbean and its culture. At launch, Tempo will debut in 400,000 homes in 20 Caribbean markets, reaching an estimated 2.5 million viewers.

MTV will celebrate the launch by hosting a series of concert events in various Caribbean markets. Jamaica will kick off the concert series (15 -16 October) followed by events in Barbados (21 October), St. Maarten (25 October), St. Croix, Nevis and Trinidad & Tobago.

The concert events will showcase the diversity of the Caribbean with over 80 artists from across the region and beyond, featuring all the different genres of music from the Islands including, Reggae, Dance Hall, Reggaeton, Soca, Pan, Quelbe, Calypso, etc. Among the artists appearing are Luciano, Morgan Heritage, Elephant Man, Bounty Killa and Lady Saw (Jamaica); Rihanna, Rupee and Allison Hinds (Barbados); Ebony & Steelpan Orchestra, Control Band, King Beau Beau, and Youth Wave (St. Maarten); Midnite, Extaushaun, Stanley & 10 Sleepless Nights and Xpress Jam Band (St. Croix).

Telecom firm Cable & Wireless will be the lead sponsor for these events. VH1 GM Tom Calderone is responsible for overseeing the day-to-day operations of Tempo. He said, "Tempo represents MTV Networks' ongoing commitment towards offering programming to underserved consumers -- in this case, the prominent and ever-growing Caribbean community".

Other sponsors of the events include American Airlines, Heineken, Jamaica Tourist Board, St. Maarten Cable TV, Nevis Tourism Authority, The Cayman Island Department of Tourism and Innovative Cable TV -- as well as a number of local and regional businesses.

Cable and Wireless Caribbean senior VP, corporate marketing Rachelle Franklin said, "All of us at Cable & Wireless are excited to be working with Tempo -- on the upcoming launch concerts, and on bringing exclusive Tempo products such as ring-tones and wallpapers to our mobile customers".

Latest Reads
A contemporary take on love online: COLORS launches Internet Wala Love

There was a time when shyly exchanged handwritten notes and a dropped handkerchief from a girl for her beau would be the onset of a potential relationship.

Television TV Channels GECs
Cosmos-Maya: The shining success story of the Indian IP Creator

Cosmos-Maya, the market leader in original Indian Kids’ animation content recently celebrated its 22ndAnnual Day.

Television TV Channels Kids
K Madhavan presents the cheque to Kerala CM Shri Pinarayi Vijayan

Star India today announced it will increase its donation to Rs 5 crores for the CM’s Distress Relief Fund for the relief and rehabilitation efforts in Kerala.

Television TV Channels GECs
Facebook to sub-license La Liga India broadcast rights to Sony

Social media giant Facebook, which recently acquired the Indian sub-continent La Liga rights for three years, has struck a sub-licensing broadcast deal with Sony Pictures Network (SPN) India, a source close to the development has confirmed to

Television TV Channels Sports
Zee Telugu’s legendary dance reality show Aata Juniors makes a comeback this weekend!

Aata Juniors, one of Zee Telugu’s iconic dance reality shows is making a comeback to the channel starting this weekend! Zee Telugu pioneered telecasting non-fiction shows at prime-time which has now created a top-of-mind recall among its viewers across Andhra Pradesh and Telangana.

Television TV Channels Regional
Star Sports announces a blockbuster line-up of renowned cricket commentators for Karnataka Premier League (KPL) 2018

Showcasing a blockbuster line-up of 12 renowned cricket experts, Star Sports announced the commentary panel for KPL 2018 which began on 15th August 2018. For the first time ever, Australia’s bowling legend Mitchell Johnson donned the commentator hat.

Television TV Channels Sports
Facebook to sub-licence La Liga to broadcaster: Report

Social media giant Facebook took several industry pundits by surprise when it acquired the India sub-continent rights for La Liga's 380 league matches for the new season, which commenced on Friday. It is now being reported that the league's broadcast in India will not just be limited to the social...

Television TV Channels Sports
Moneycontrol collaborates with Thomson Reuters to offer StockReports to its customers

Moneycontrol, India’s leading financial and business digital platform, has collaborated with Financial and Risk business of Thomson Reuters to offer StockReports on its platform. StockReports powered by Thomson Reuters, is updated every day to facilitate unbiased comprehensive analysis of stocks,...

Television TV Channels News Broadcasting Announces iReel Awards 2018 - The One of Its Kind Web Series Awards in India, one of India’s leading breaking news websites with over 100 million unique visitors announces iReel Awards 2018, web series specific awards in India.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories