MTV picks up the Tempo in the Caribbean

MUMBAI: MTV Networks will launch a new channel Tempo dedicated to Caribbean music and culture in that region and in the US next month on 21 November 2005.

Tempo will target all people with a passion for the Caribbean lifestyle. The channel provides a mix of original and acquired programming that is vibrant, relevant to its audience and true to the spirit of the Caribbean and its culture. At launch, Tempo will debut in 400,000 homes in 20 Caribbean markets, reaching an estimated 2.5 million viewers.

MTV will celebrate the launch by hosting a series of concert events in various Caribbean markets. Jamaica will kick off the concert series (15 -16 October) followed by events in Barbados (21 October), St. Maarten (25 October), St. Croix, Nevis and Trinidad & Tobago.

The concert events will showcase the diversity of the Caribbean with over 80 artists from across the region and beyond, featuring all the different genres of music from the Islands including, Reggae, Dance Hall, Reggaeton, Soca, Pan, Quelbe, Calypso, etc. Among the artists appearing are Luciano, Morgan Heritage, Elephant Man, Bounty Killa and Lady Saw (Jamaica); Rihanna, Rupee and Allison Hinds (Barbados); Ebony & Steelpan Orchestra, Control Band, King Beau Beau, and Youth Wave (St. Maarten); Midnite, Extaushaun, Stanley & 10 Sleepless Nights and Xpress Jam Band (St. Croix).

Telecom firm Cable & Wireless will be the lead sponsor for these events. VH1 GM Tom Calderone is responsible for overseeing the day-to-day operations of Tempo. He said, "Tempo represents MTV Networks' ongoing commitment towards offering programming to underserved consumers -- in this case, the prominent and ever-growing Caribbean community".

Other sponsors of the events include American Airlines, Heineken, Jamaica Tourist Board, St. Maarten Cable TV, Nevis Tourism Authority, The Cayman Island Department of Tourism and Innovative Cable TV -- as well as a number of local and regional businesses.

Cable and Wireless Caribbean senior VP, corporate marketing Rachelle Franklin said, "All of us at Cable & Wireless are excited to be working with Tempo -- on the upcoming launch concerts, and on bringing exclusive Tempo products such as ring-tones and wallpapers to our mobile customers".

Latest Reads
Focus Group to launch Kannada news channel

Focus Group is now focusing on south India with its upcoming news channel Focus TV Kannada News.

Television TV Channels News Broadcasting
Panchal helps Star Bharat top Hindi GECs across genres

Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017:...

Television TV Channels Viewership
&Privé HD celebrates the birthday of the Steven Spielberg

&Privé HD, the English movie channel, presents Club Privé: Spielberg Edition – a curation of five of Spielberg’s best movies exploring different sides of human emotions. The special will air from 18 to 22 December at 11 pm only on &Privé HD.

Television TV Channels English Entertainment
Green Gold’s golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories