iWorld

Mobile content delivery platform DVB-H TV to grow in importance in Europe

MUMBAI: Digital video broadcasting (DVB-H), the standard used for bringing broadcast services to handheld receivers, is set to gain momentum in Europe by 2008.

With the full-fledged rollout of DVB-H mobile television (TV), the current role of downloaded video content (downloads and streaming) in providing access to TV and other forms of video entertainment is likely to change.

Frost & Sullivan analyst Pranab Mookken says, "By 2011, video services like downloading would be used as a sales channel for specific video content while DVB-H takes over as the primary channel for mobile video services,"

Manufacturers will launch DVB-H mobile TV on a trial basis by 2008 after dealing with ambiguities regarding spectrum allocation. Meanwhile, operators are likely to deploy stopgap solutions involving multicasting technologies in addition to using existing cellular networks and video services to introduce TV in Europe.

Notwithstanding this delay, the DVB-H standard is likely to witness high adoption rates in Europe. It was developed by the digital video broadcast (DVB) project, an industry-led consortium of over 260 professionals from over thirty-five countries. The project had already established a terrestrial transmission system for Europe in the form of DVB-T, but the industry still lacked a standard that could support handheld terminals.

CThe consortium developed DVB-H signals to meet the huge demand for such a standard. DVB-H currently has the ability to utilize existing DVB-T infrastructure, that is, it is backward compatible with DVB-T and its content is delivered in the form of Internet Protocol (IP) datacasts that are similar to that distributed on the Internet. This, along with the standards specification which ensure maximum conservation of handset/terminal battery power and thereby allay customer fears of running out of battery for communication purposes, will facilitate its adoption in Europe.

Moreover, mobile TV using DVB-H will be easy to use and will offer a better experience for its customers. This will automatically translate into increased viewership. The report notes that initially, companies will keep prices low, until business models, service offerings and quality levels become satisfactory. But by 2010, service providers might augment prices to anywhere between 7 Euros and 12 Euros per month.

Mokken adds, "The DVB-H mobile TV market is set to grow at an explosive rate and touch Euro 6.80 billion in revenues by 2011. The mobile average revenue per user (ARPU) is also likely to rise as prices increase." The biggest beneficiaries of this development will undoubtedly be the terminal providers that will gain tremenously from the revenue influx prompted by the need for compatible handsets. Service providers, especially mobile operators, will see a rise in their ARPU through the deployment of value-added services (VASs) in the form of DVB-H mobile TV. The channel will also help in making operators' retention and loyalty strategies more intimate and effective.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/voot.jpg?itok=pN1o0lJn
Voot to stream 'It’s not that simple' S2

Voot is all set to roll out its original series, It’s Not That Simple—S2, starting 14 December 2018.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/eros.jpg?itok=8oY_53Ap
Eros Now Expands its Presence in Indonesia Through Partnership with XL Home of XL Axiata

Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT)

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/amazon.jpg?itok=mipYjx0N
Amazon Prime Video announces ‘Breathe’ S2

Amazon Prime Video today announced that it has commenced the production of an all-new season of the Prime Original Series, Breathe.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/paytm.jpg?itok=NXuhGUck
Paytm Money enables ‘UPI Payment’ facility for Mutual Fund Investments

Paytm Money - India's largest online only platform for Mutual Fund investments & the wholly owned subsidiary of One97 Communications Limited which owns the brand Paytm, today announced that its investors can now make mutual fund investments using UPI based payment mode on the app.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/insta_0.jpg?itok=yPWoeSHU
Instagram's Year In Review sees heart emoji top the charts

Facebook-owned photo and video-sharing platform Instagram has released its ‘Year In Review’ 2018 report, sharing all the different ways Instagram's global community expressed itself to get closer to the people – and things – they love.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/jkn.jpg?itok=1AhFWTiq
IndiaCast partners JKN Media to bring Indian content to Thailand

In a bid to strengthen its international foothold and provide unparalleled entertainment to the transnational viewers, IndiaCast Media Distribution - the domestic and international distribution arm of Viacom18 and TV18

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/swati.jpg?itok=k6UaO6Nj
Netflix’s Swati Shetty steps down

Netflix international originals and acquisitions director for India Swati Shetty has put down her papers after a successful stint of more than two years with the company.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/paytm.jpg?itok=B_GtOF6l
Paytm launches ‘Paytm Cashback Days’ - India’s biggest Payments Festival from 12-16th December 2018

Paytm, the brand owned by One 97 Communications, India’s largest digital payments platform, launched the country’s largest Payments Festival, ‘Paytm Cashback Days’ from 12th to 16th December 2018.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/act.jpg?itok=1Y8yc9Hi
ACT Fibernet partners with SonyLIV to strengthen its OTT offerings

ACT Fibernet (Atria Convergence Technologies Ltd.) India’s largest fiber-focused wired broadband ISP

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories