Distraction Formats teams up with interactive partner IRM

MUMBAI: International format distributor Distraction Formats has announced its partnership with IRM (Interactive Rights Management Limited), an independent interactive rights and exploitation company.

"By joining forces with IRM, we can offer clients producing our formats a lot more value for their entertainment investment,” said Distraction Formats CEO Michel Rodrigue.

IRM will consult on a number of formats represented by Distraction Formats with an aim to adding value to local productions and maximizing the interactive potential of the product. Founded by the award-winning team responsible for the global interactive success of Who Wants To Be A Millionaire, IRM leverages the deployment of paid-for interactive consumer services across a number of interactive platforms, from mobile and fixed line telephony to Internet and interactive TV.

"The rapid rate of technological evolution continues to drive each of these platforms, enhancing its capabilities, accessibility and penetration level. As a result, the possibilities are virtually limitless," said IRM director Valérie Bozzetto - Schenowitz.

Amongst early projects being worked on by the new team is Dirty Rotten Cheater, the game show in which six players answer survey-style questions. One of the players has secretly been fed all the answers, and the other five try to unmask the "cheater". The format features suspense, comedy - and a number of interactive opportunities. The interactive strategy for the format, which aired in India on Star One as Bluff Master, will manage the exploitation of the brand on all platforms.


Latest Reads
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories