Zee launches Zee Arabiya, commits Rs 1.2 billion investment

MUMBAI: Zee Telefilms today launched Zee Arabiya, a music and lifestyle channel for the youth in the Arab region. This is the first of a bouquet of customised channels Zee plans to come up with in the Middle East. Zee's commitment to this region will be phased in investments of over AED 105 million within the region

Speaking to, Real Media managing director and CEO Yogesh Radhakrishnan says Zee is committed to invest around Rs 1.2 billion in the region within a year. A 60-member team is in place and Zee is setting up a complete production infrastructure in Dubai.

The free-to-air multi-language channel will be telecast across three satellites, via Nilesat, Arabsat and NSS. The channel will be available on the basic packages of E-Vision and Pehla platform.

"It will be a unique and highly interactive channel. We will have local VJs. Our content will be in Arabish, a combination of Arabic and English," says Radhakrishnan.

The channel has been designed for an unconventional new youth, music and lifestyle channel, which will cater to the regions 'international yuppies and music lovers in English, Arabic, and other Asian multi-cultural programming mix.

The channel will be accessible to two million subscribers of Dishtv, the direct-to-home (DTH) platform within India, becoming the first to showcase Arabic music and lifestyle to the millions of Asian homes across the globe.

According to an official release, the channel will also be the first to create entertainment software for the target audience. The programming will feature non-stop music blocks, interactive and SMS request shows, interviews with celebrities, entertainment news and vignettes that cover a wide spectrum of topics such as fashion, cars, holiday getaways, extreme spots, gaming, fitness, reality shows, upcoming concerts and much more.

We expect that the biggest benefit to the viewer will be the localised content. Today, there is no television software within the region that allows Westerners, Arabs and Asians to share a platform for showcasing talent. Zee Arabiyas 24-hour programming content will become the foundation for sharing views and perspectives across the region and beyond, says Radhakrishnan.

"We are talking of people who equally appreciate Elissa, Mariam Faras, Googosh, Limp Bizkit, 50 Cents and Black Eyed Peas along with Pandit Ravi Shankar in the Woodstock milieu, Hisham Abbas, DJ Ravin, Beyonce, Robbie Williams, Shakira, Raghav, Amr Diab and Norah Jones - we will be catering to this growing segment with Zee Arabiya," he adds.

The channel has already received huge response from advertisers targeting youth from various companies in the FMCG, automobile and banking industries, states the official release.

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories