Star exits from Radio City's airtime sales

MUMBAI: This is as clear a signal as any that television is going to be Star's core business focus in India.

The country's biggest television network in terms of revenue has ceased doing air time sales for Radio City, which runs on 91 FM and is operational in Mumbai, Delhi, Lucknow and Bangalore.

In fact, Radio City is the sole operator in the latter two cities even after claiming earlier that it was planning to shut down service in Lucknow, which is the constituency of former prime minister Atal B. Vajpayee.

In May 2005, Star had discontinued its arrangement of supplying content to Music Broadcast Private Ltd (MBPL), the radio FM licence holder, after venture capital fund GW Capital Pvt Ltd acquired a controlling stake in MBPL for approximately Rs. 300 million.

Still, as per an understanding, Star continued to handle advertising, sales and marketing for the FM channel across the country. Now, India's leading television broadcaster has exited from this arena as well. A senior executive at Radio City confirmed the development.

MBPL had, since the inception of Radio City earlier this decade, contracted Star to provide its expertise in the areas of programming, ad sales and marketing.

The operations were handled through DigiWave, a 50:50 joint venture between Star and the PK Mittal-promoted Ispat group. Sumantra Dutta, a senior Star India employee, headed the radio operations till GW Capitals takeover.

The development on the ad sales front has come about after Radio Citys new CEO Apurva Purohit settled down in her job having joined the radio network in July this year.

Before coming to Radio City, Purohit, an advertising professional, had done stints at The Times of India groups Zoom TV and Zee Telefilms flagship channel Zee TV, holding senior positions at both the places.

After Purohits arrival, Radio City roped in Ashit Kukian as the national head of corporate sales.

Latest Reads
Sony Yay to launch English audio feeds

MUMBAI: After building a robust content portfolio for their young viewers and becoming the only home-grown kids’ channel in India with five languages – Hindi, Tamil, Telugu, Bengali and Malayalam, Sony Yay is set to add another feather to its cap by soon launching English audio feeds....

Television TV Channels Viewership
Formula 1 launches OTT platform with two subscription models

Formula 1 (F1), one of the world's most prized sporting properties, launched its over the top (OTT) service F1 TV last month. The platform comes with two service models - F1 TV Pro (Live) and F1 TV Access (non-live) - at different price points.

Television TV Channels Sports
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories