Television

Malayala Manorama plans to launch news channel in 2006

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/27/Malayalam%20general%20entertainment%20channel%20Asianet.jpg?itok=S22fhaGS

MUMBAI: Malayala Manorama Limited is planning to launch a news channel, strengthening the growing trend of print media companies expanding into television business.

Malayala Manorama's top brass is still tight-lipped about the channel's genre. But according to sources close to the company, Manorama will be launching a news channel, MM TV, coinciding with the Kerala assembly polls which are due in April-May 2006. Manorama might enter the entertainment space at a later stage.

There are two factors that make industry observers believe that Malayala Manorama will play the news channel card first. It would like to leverage its strength as a print medium powerhouse. The group controls 21 publications, including the English-language magazine The Week and need not worry much about infrastructure facilities as well.

The other most crucial driver is the upcoming assembly elections in the state of Kerala, which is expected to take place during April-May 2006. Any news channel in India would salivate at the prospect of debuting ahead of elections that gives the channel enough political fodder to whip up for the audience. The same formula was executed recently by the Malayalam channel Kairali TV as it launched its news channel People TV during the local elections in September.

Manorama has already done its ground work in the programming and infrastructure areas. It runs a television software division called Manorama Vision, which has already established itself in the business by catering to all the major channels, including Asianet and Surya TV. Second, it has built a state-of-the-art studio in Kochi. Additionally, according to some reports, the company has initiated talks with leading foreign channels for sharing content.

Malayala Manorama has been working on its television project for the last two years. It is learnt that the company is still waiting for its news channel uplinking licence from the I&B Ministry. In October-November last, it had carried out a recruitment drive for the administrative and human resources divisions. Now, slightly opening the lid, Manorama has kicked off another recruitment drive for journalists and technical staff.

2005 is the year Malayalam television market saw the birth of five channels, taking the total number of television channels in that space to 12, including DD Malayalam. The total market offers an advertising pie of Rs 1.8 billion and the news channels command approximately 20 per cent (on the upper side) of the total ad pie, according to industry estimates. Asianet News, Indiavision and People TV constitute the market's news channel community presently.

Industry observers feel that irrespective of the clutter factor, Malayalam television still offers opportunities to new players.

"The Malayalam television programming hasn't evolved on par with the Indian television standards yet. What is still lacking is a clear understanding of the TG and a certain USP to offer. If the new channels (including news channels) are able to better the standards, they have better chances to survive," points out a senior executive of Asianet.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/big.jpg?itok=k7-mTi1Q
Big Synergy appoints Simmi Karna to produce fiction series for OTT, TV

Anil D Ambani-owned Reliance Entertainment's Big Synergy, a content creation and production company, is powering its fiction content team and has appointed Simmi Karna to produce fiction series for OTT and broadcasters.

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/kc.jpg?itok=6xwLc11l
An afternoon of Food, Family and Fun - COLORS’ presents ‘Kitchen Champion’

A culinary experience like no other, COLORS is here to take viewers on a flavourful journey through its newest offering in the afternoon slot, ‘Kitchen Champion.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/krishna.jpg?itok=puHo88-e
&TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019

Celebrating the spirit of the Hindu legends and the holy river of the Ganges, the ongoing Ardh Kumbh at Prayagraj is seeing over millions of pilgrims currently.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/ipl.jpg?itok=67yPOP-U
GEC, regional channels' viewership to dip further this year due to IPL, Elections

This summer, India is set to witness two major events, the Indian Premier League (IPL) and the much awaited General Elections, clash for votes and viewership. For the broadcast industry, those with general entertainment channels (GECs) are likely to see even further dip in eyeballs because of this.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/dsport.jpg?itok=cVe7auOu
DSPORT to telecast Afghanistan vs Ireland ICC cricket series in India

DSPORT, a premium sports channel of Discovery Communications, will broadcast LIVE the upcoming Afghanistan - Ireland ICC cricket series.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/news18.jpg?itok=7EVGa18m
News18 Network announces 2nd edition of rising india summit

With the theme ‘Beyond Politics: Defining National Priorities’, News18, India’s largest news network, is coming up with the second edition of its marquee thought-leadership initiative-News18 Rising India Summit 2019.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/mtv.jpg?itok=yqyPURDA
MTV captivates Roadies’ fans with a thrilling stunt on a billboard

India’s No.1 Youth Brand, MTV continues to be the frontrunner in the category and has upped the ante with India’s first ever stunt on a billboard which was created on Saturday, 9th February.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/sony-pix.jpg?itok=vk827L_1
Sony PIX brings to you ‘Hollywood’s Finest’ - the ultimate countdown to Oscars 2019

Ninety-one years of recognising and applauding the best of talent in the movie business, Oscars is the most looked forward to event in Hollywood.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/spn.jpg?itok=0NSole9x
The SPN National Inclusion Cup 2019 A CSR initiative of Sony Pictures Networks India

Sony Pictures Networks India (SPN), with a view to shape the future of the less privileged youth of the country, has associated with Slum Soccer to sponsor the ‘SPN National Inclusion Cup 2019’ for the third time in a row.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories