Television

Malayala Manorama plans to launch news channel in 2006

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/27/Malayalam%20general%20entertainment%20channel%20Asianet.jpg?itok=llioHQAO

MUMBAI: Malayala Manorama Limited is planning to launch a news channel, strengthening the growing trend of print media companies expanding into television business.

Malayala Manorama's top brass is still tight-lipped about the channel's genre. But according to sources close to the company, Manorama will be launching a news channel, MM TV, coinciding with the Kerala assembly polls which are due in April-May 2006. Manorama might enter the entertainment space at a later stage.

There are two factors that make industry observers believe that Malayala Manorama will play the news channel card first. It would like to leverage its strength as a print medium powerhouse. The group controls 21 publications, including the English-language magazine The Week and need not worry much about infrastructure facilities as well.

The other most crucial driver is the upcoming assembly elections in the state of Kerala, which is expected to take place during April-May 2006. Any news channel in India would salivate at the prospect of debuting ahead of elections that gives the channel enough political fodder to whip up for the audience. The same formula was executed recently by the Malayalam channel Kairali TV as it launched its news channel People TV during the local elections in September.

Manorama has already done its ground work in the programming and infrastructure areas. It runs a television software division called Manorama Vision, which has already established itself in the business by catering to all the major channels, including Asianet and Surya TV. Second, it has built a state-of-the-art studio in Kochi. Additionally, according to some reports, the company has initiated talks with leading foreign channels for sharing content.

Malayala Manorama has been working on its television project for the last two years. It is learnt that the company is still waiting for its news channel uplinking licence from the I&B Ministry. In October-November last, it had carried out a recruitment drive for the administrative and human resources divisions. Now, slightly opening the lid, Manorama has kicked off another recruitment drive for journalists and technical staff.

2005 is the year Malayalam television market saw the birth of five channels, taking the total number of television channels in that space to 12, including DD Malayalam. The total market offers an advertising pie of Rs 1.8 billion and the news channels command approximately 20 per cent (on the upper side) of the total ad pie, according to industry estimates. Asianet News, Indiavision and People TV constitute the market's news channel community presently.

Industry observers feel that irrespective of the clutter factor, Malayalam television still offers opportunities to new players.

"The Malayalam television programming hasn't evolved on par with the Indian television standards yet. What is still lacking is a clear understanding of the TG and a certain USP to offer. If the new channels (including news channels) are able to better the standards, they have better chances to survive," points out a senior executive of Asianet.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/bbc.jpg?itok=9DZqDrRf
BBC News invests in VR documentary series

Hotly tipped as one of the digital trends to look out for in 2018, virtual reality (VR) has made significant steps towards becoming a more integrated offering from BBC News. The BBC is investing in bringing its award-winning journalism to audiences seeking new experiences by launching a VR...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/u-cypher.jpg?itok=2BlC65s-
U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season's title

Boosting the E-Sports scene in India, the intense, gruelling 34-day U Cypher championship finally ended with team Yakshas bagging top honours. They defeated the Sherdils in a thrilling match that went into overtime

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/phero.jpg?itok=fVblOXVn
Sony SAB launches Saat Phero Ki Hera Pherie

‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/Untitled-1.jpg?itok=-HY_PRCd
Crime reality shows maybe doing more harm than good

The darker genres of storytelling such as thriller, crime and horror have hooked viewers for years. Though at times gory, viewers gulp down crime stories if they are crafted with an element of fun. But a rise in criminals imitating scenes from shows has led people to blame both Bollywood and TV...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/chrome.jpg?itok=TMMjv7Nc
Chrome DM bags election count and analysis forthe upcoming elections in Meghalaya,Tripura, Nagaland

Chrome Data Analytics and Media – India’s largest primary research and data analytics company – has bagged the tender for covering and analysing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for the Doordarshan channel. This marks the foray of the company in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/reham.jpg?itok=3Ylaggn7
Communication of Reham Khan's exclusive interview with WION

Imran khan's ex-wife has spoken exclusively to WION on his recent remarriage. Reham Khan who was Imran Khan's second wife, told WION from her home in London that 'Imran Khan's latest marriage is a political misadventure, those who seek power need to make good judgements'. Imran khan tied the knot...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/Girona.jpg?itok=6tQcRCA4
New local rivalry comes to La Liga as Girona debut at Camp Nou

History will be made Sunday afternoon as Girona visit neighbours Barcelona for the first playing of a new Catalan derby – while the LaLiga weekend also sees potentially exciting clashes in the battle for European qualification places and against relegation.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/budbak.jpg?itok=lreKH4Cv
Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%

Discovery Kids’ new show Bandbudh aur Budbak has helped in propelling the TV ratings of the channel to a historic high in the country. Discovery Kids garnered 17,479 GTVTs* for week 7 as per BARC (Age group 2-14

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/mnx.jpg?itok=IFsOhyA_
Binge on your favourite movies with 'Anthology Weekends' on MNX

Mumbai: When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories