FremantleMedia inks deal with Britannia Games

MUMBAI: FremantleMedia Licensing Worldwide (FLW), the licensing division of FremantleMedia has inked a deal with leading games manufacturer, Britannia Games to create and produce board games and travel games based on two well-known gameshows - Family Fortunes and Play Your Cards Right.

For both Family Fortunes and Play Your Cards Right, FLW is targeting a family audience and gaming will continue to be the lead category, in particular TV plug and play, hand held and electronic games.

The Play Your Cards Right game will include oversized cards, more than four times the size of normal playing cards, and a special card stand to capture the look and feel of the show.

The Family Fortunes game will include a buzzer with light effects, which will also reflect the TV show experience. The games will be available in all major high street retailers from summer 2006 and will be showcased at the upcoming UK Toy Fair in January.

FremantleMedia Licensing Worldwide vice president licensing UK Dom Wheeler said, "Gameshows are back in a big way and there is a marked interest in them worldwide. Britannia has done a great job in translating the TV show experience to these product lines and we are confident that these games will be extremely appealing to existing gameshow fans, as well as introduce the brands to a younger and broader audience. We're delighted to have such an established and well-known player as Britannia on board and look forward to working with them again in the future."

For Family Fortunes, FLW is also looking to extend the brand further through gadgets and gifting.Family Fortunes first aired in the US in 1976 and travelled to the UK in 1980, regularly outperforming its prime time slot. Widely regarded as one of the most perfectly constructed gameshows, the Family Fortunes format, Family Feud, has been newly commissioned in the Netherlands, Belgium and other European territories.

Play Your Cards Right first launched in the US in 1978 and local versions have been produced in 10 territories worldwide including Germany, Poland and the Philippines.

Family Fortunes and Play Your Cards Right are both part of FremantleMedia's extensive classic game show catalogue which also includes TV favourites The Price Is Right, Press Your Luck, Blockbusters, Match Game and Going For Gold. FLW represents all available ancillary rights to these shows worldwide including home entertainment, merchandising, licensing, interactive and publishing rights.

Earlier this year, FLW licensed rights to Imagination Games to produce an interactive DVD game based on Family Fortunes. The product, which captures all the excitement of the TV show, is distributed by Universal in the UK

Latest Reads
PepsiCo acquires Bare Foods for $200M in a bid to provide healthy products

MUMBAI: A global snack brand started by an Indian, Bare Foods has been acquired by American multinational food, snack, and beverage corporation, PepsiCo. PesiCo has entered into a definitive agreement to acquire the US snack company that is primarily into baked fruits and vegetable snacks. The...

MAM Marketing Brands
Saurabh Varma joins INOX Leisure Ltd as Chief marketing officer

Industry veteran, Saurabh Varma joins INOX Leisure Ltd as Chief marketing officer. With 21 years of industry experience, Saurabh has donned many hats such as of a  Film Director, Film Marketeer & Distributor, Content creator and many more.

MAM Media and Advertising People
Sourav Ganguly becomes undercover delivery boy for Pizza Hut

What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That’s exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they...

MAM Marketing Brands
Virat Kohli promotes multigrain chips

Guiltfree Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched IPL's longest ad this year for its healthy snacking brand Too Yumm!

MAM Media and Advertising Ad Campaigns
IRCTC Partners with ixigo for Hotel Bookings

Leading travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. Through this partnership, ixigo’s wide range of accommodation offerings from its domestic and international hotel partners and OTAs will be available on IRCTC’s web and mobile platforms.

MAM Marketing Brands
Publicis launches AI powered tool Marcel

Publicis Groupe has unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - an AI-powered innovation that will accelerate transforming the organisation from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised...

MAM Media and Advertising AD Agencies
F&B cos reduce sugar to target health-conscious customers

MUMBAI: There’s never been a better time for fitness brands with the younger generation becoming more and more health conscious. With almost sedentary lifestyles, people are opting for healthier eating and exercise options to stay fit. Brands are ensuring their communication shows their commitment...

MAM Marketing MAM
Kundan Gold Refinery launches campaign for gold coins

MUMBAI: Gold has deep routed significance in the Indian culture, its traditions and is an integral part of religious connotations. It holds an auspicious status in Indian marriages and considered to bring blessings of Goddess Lakshmi for the bride and groom. Therefore, people are more conscious and...

MAM Marketing MAM
Twinkle Khanna joins Kohler

MUMBAI: Kohler Company, the global leader in kitchen and bath industry, partnered with interior designer, author and former Bollywood actress Twinkle Khanna for its latest campaign, ‘Colours by Kohler’. The campaign is meant to inspire people to bring colours in the bath space with confidence...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories