Cellcast sets shop in India; appoints Thakar as CEO

MUMBAI: In order to expand its international reach, global interactive digital broadcaster - Cellcast plc - has set shop in Mumbai. The new subsidiary company will be called Cellcast Interactive India Pvt Ltd.

The Indian subsidiary will be headed by Pankaj Thakar, who has over 20 years experience in the computer, telecom and wireless sectors.

Thakar said, "Indias consumers are primed for the kind of innovative participation-TV programming, which Cellcast has developed so successfully in the UK and other markets. With 85 million TV households, over 65 million mobile phone subscribers growing by 2.5 million new users every month, and a sustained rise in consumer spending power, India promises to become a leading world market for convergent entertainment services in a very short time."

The newly established subsidiary will help Cellcast address the rising demand for interactive entertainment in India. The companys programmes and technology platform will enable broadcast partners to capture new revenue streams that are independent of subscription income and advertising, and build new audiences among the highly sought-after youth demographic.

In March this year, Cellcast launched a 24 hour interactive channel called Play TV on the Zee Network in partnership with the Essel Group. Since Play TVs launch, premium rate SMS traffic has doubled month on month and the channel now broadcasts over 10 hours of live interactive programmes daily.

Commenting on the launch of Cellcast Interactive India, Cellcast plc CEO Andrew Wilson said, "We recognise the huge potential in India, and Cellcast is excited to participate in the growth of this market. The success of Play TV has shown the high demand for our interactive services, and we look forward to launching new programmes and applications to build on this success."

"Cellcast is one of the few companies with an end-to-end interactive television solution, combining state of the art technology with compelling programming within a proven business model. With experience drawn from several continents, our expertise, programme portfolio, applications and technology platform deliver a distinct advantage to our broadcast and telecom partners in this rapidly expanding sector," he added.

Cellcast Interactive India will also shortly open a Development and Technical Support Centre in Mumbai. Initially, the production and development facility will support programmes and applications distributed in the India market. Over time, the Centre is expected to play an increasing role in international product development.

Cellcasts proven business model is highly scalable, from small satellite channels to major terrestrial broadcasters, and is generating significant revenues for existing broadcast partners in the UK, Europe, the Middle East and Asia.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories