Star Gold introduces two properties to end 2005

MUMBAI: Star Gold has lined up two properties to wind up 2005, the year which saw its re-launch. To begin with, the channel will introduce the concept of Pure Gold Triple Premiere where a movie will premiere on three Star channels on the same day. This will be followed by a Super Six package of six movies/events starting10 December.

To promote Super Six, Star Gold will unveil a promotional campaign featuring Bollywood star Rajpal Yadav.

According to the Super Six concept, Star Gold will telecast three movies/events on Saturday and three more on Sunday. Starting Saturday 10 December, at 1 pm, on every Saturday and Sunday, some of the most critically and commercially acclaimed blockbusters and popular events will be showcased as part of the Super Six line-up.

Some of the movies Star Gold has lined up include Kya Kool Hain Hum, Main Hoon Na, Black, Swadesh, Lakshya, Hulchul, Ab Tak Chhappan, Fida, , Gayab and Hera Pheri. Some of the events that will be showcased include the spectacular IIFA Awards 2005, Amsterdam; the Star Screen Awards and more, states an official release.

Yadav will star in the promotional campaign for Super Six as the astrologer Jyotishi Bhagwan Bharose Futurewale Baba and hosts lead-ins to all movies/events, analyzing them in hilarious astrological fashion. Viewers will also be given an opportunity to win a gold coin in every break of Super Six through an SMS-based contest.

Ahead of the Super Six series, Star network will try to bring a multiplex experience to its viewers by introducing an innovating programming strategy Pure Gold Triple Premiere. A movie will premiere on three channels on the same day and the campaign will begin with the premiere of Viruddh on 4 December. Audiences, therefore, will have three chances to watch the premiere of Viruddh, just like the multiple opportunities to catch a movie at a multiplex, the release adds. Star Gold will premiere the movie at 1 pm while Star Plus will follow suit at 4 pm. Star One will telecast Viruddh at 8 pm.

While the hardcore movie buffs will tune-in at 1 pm to watch Viruddh on Star Gold; families across India will switch on Star Plus at 4 pm and affluent upscale audiences will choose Star One at 8 pm to watch the premiere, the channel expects.

Says Star India EVP Marketing Ajay Vidyasagar, "Television viewing habits are changing and at the Star network we have seen that there is a huge audience for television viewing n the weekends. On television, Hindi film is the second biggest genre after Hindi general entertainment. Every weekend, then, Super Six on Star Gold, will bring to viewers the best of Hindi movies and film based events. With so much great Bollywood entertainment every Saturday-Sunday, weekend television will truly never be the same again. In addition, the unique triple premiere of Viruddh will extend to diverse audiences our promise of bringing to viewers the best and most recent hits of the Hindi film industry."

Latest Reads
FIFA legal action against BeoutQ for WC piracy

MUMBAI: FIFA will be taking legal action against Saudi Arabia-based BeoutQ, a pirated TV service operating in the Middle East and North Africa (MENA), which continues its illegal piracy of 2018 FIFA World Cup broadcasts, according to an official statement, carried by the Saudi Press Agency (SPA)....

Television TV Channels Sports
Viacom18 launches Colors Tamil HD in Singapore on Star Hub

After entering the Tamil GEC market, Viacom18, one of India’s largest entertainment conglomerates, has launched Colors Tamil HD on Star Hub, (channel no. 132) in Singapore.

Television TV Channels GECs
Zee Café, BBC Worldwide launch second season of premium British dramas

Zee Cafe has partnered with BBC Worldwide to once again entertain Indian audiences with premium British dramas.

Television TV Channels English Entertainment
Zee Tamil’s Sembaruthi completes 200 episodes!

Leading Tamil General Entertainment Channel (GEC) – Zee Tamil has been at the forefront of quality content across genres that caters to the diverse entertainment needs of Tamil audiences across the world.

Television TV Channels Regional
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday! From the Abhinetri-famed director A L Vijay, Kanam is a supernatural tale which blends elements of revenge and horror to give the audiences a spine-chilling experience. The film...

Television TV Channels Regional
BARC week 27: Sony sports cluster captures all top five slots

MUMBAI: The 2018 FIFA World Cup Russia continues its strong run for football viewership in India in its fourth week and guided Sony Pictures Network (SPN) India’s sports cluster to obtain all top five positions in the BARC all India ratings.

Television TV Channels Sports
Three channels each from SPN, Star India among top 10 in across genres

There were three channels each from Sony Pictures Network India (SPN) and Star India in Broadcast Audience Research Council of India (BARC) list of top 10 channels across list for week 27 of 2018 (Saturday, 30 June 2018 to Friday, 6 July 2018, week under review or consideration).

Television TV Channels Viewership
Sun TV notices downfall in gross viewership in BARC week 27

Star continues to rule the south regions – Malayalam and Telugu channels Asianet and Star Maa and has also gained second position in the Tamil region pushing behind Zee to the third position in Broadcast Audience Research Council ratings for week 27

Television TV Channels Viewership
BARC week 27: Aaj Tak continues to dominate Hindi news genre

The Broadcast Audience Research Council data for week 27 shows Aaj Tak dominating in Hindi news genre whereas ABP News found itself at second position in Hindi news (R). Republic TV continued to dominate the English news market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories